3AW has secured radio, streaming and digital rights to the AFL until 2024.
The two year deal will see Melbourne’s No. 1 station call four matches per week, available to listeners on 3AW 693, and for the first time through the 3AW app and website.
The new agreement will also ensure that the AFL’S biggest radio audience will now get their favourite call anywhere on any device.
The agreement includes:
- 4 matches per week, as picked by 3AW
- All marquee games
- All finals and the Grand Final
- AFLW rights including a commitment for 1 x AFLW broadcast per round, Finals and the Grand Final
- An AFLW internship to foster media talent among the playing group
Associated digital and streaming rights
The new deal marks the end of 3AW’s rights agreement with SEN, and ensures the only place to hear the biggest names and best opinions in footy – or advertise with them – is directly through 3AW – the home of football.
Tom Malone, Managing Director of Nine Radio, said: “Our listeners are the big winners in this new deal. It means that Melburnians will have access to 3AW’s unrivalled commentary right through until the 2024 season. Importantly, the agreement incorporates full streaming rights, giving fans the ability to tune into 3AW no matter where they are in Australia. We’re also very proud to be increasing our support for the AFLW by calling more matches and implementing our groundbreaking broadcast internship program.”
Stephen Beers, 3AW Station Manager, said: “Footy is the glue that binds Melbourne together and 3AW has a long and proud history of calling this great game. Our association dates back almost 80 years to our first broadcast of the VFL in 1944. We are a trusted voice for Melbourne fans of the AFL and we’re thrilled to be able to continue this longstanding tradition on Melbourne’s number one station.”