ABS-CBN bagged seven awards at the 17th Philippine Quill Awards for its various communication campaigns and projects that centred on public service, customer experience, and employee engagement.
‘Tawag Ng Tanghalan’ from hit noontime show ‘It’s Showtime!’ was cited for its exceptional run since its revival, transforming from being just a segment in the country’s top-rating noontime variety show into a multimedia business that manages its own pool of talents.
‘Halalan 2019 Ikaw Na Ba: The DZMM Senatorial Candidates’ Interview’, meanwhile, is the first of three winners from ABS-CBN’s flagship AM radio station. It was honoured for helping Filipinos get to know the platforms and stands of senate aspirants ahead of the polls, and gave the candidates a chance to answer issues hurled against them, on DZMM platforms on radio, TV, and online.
‘DZMM Kapamilya Day’ also won for bringing the station closer to its audience by staging the programs live in barangays, where they tackle the community’s biggest concerns and offer them a variety of free services and fun activities.
Similarly, ‘DZMM: Good Trip’ was recognised for giving back to our public transport vehicle drivers, offering them a relaxing respite from their stressful work with free haircuts and pampering services, while also equipping them with proper knowledge on traffic rules and road safety.
ABS-CBN TVplus brought honour to the organization as well for its entry ‘Transforming The Suburb Kapamilya Experience’, which details how ABS-CBN’s digital terrestrial television service successfully penetrated the suburban area to enhance the TV viewing of the populace through strategic partnerships, a 360-degree marketing campaign, and a rewards program for loyal and supportive customers.
ABS-CBN’s Unilever Story: ‘That Partnership That Pays Off’, also took home an award for harnessing the power of ABS-CBN’s content and storytelling expertise, backed them up with research and analytics, and used it for a partnership with Unilever – the Unilever Story Studio (USS). This brought in millions worth of revenues and solidified the company’s reputation in the industry as a digital content leader that stays true to its commitment to be in the service of the Filipino.
Capping this year’s winners from ABS-CBN is the internal competition ‘Tawag Ng Tanghalan sa e-Frequency’, where talented employees experienced the journey of a ‘Tawag ng Tanghalan’ contestant.
With seven awards, ABS-CBN was also nominated for “Company of the Year,” which is given to the organisation that received the most number of awards for the year. The prestigious annual Philippine Quill Awards is presented by the International Association of Business Communicators (IABC) Philippines to honour excellent communications programs and tools by companies and agencies in the country for the past two decades.