ABS-CBN, one of the Philippines’ leading media and entertainment companies, will soon provide quality content, including the latest news updates and short, entertaining videos to 1.3 million Filipino LRT and MRT commuters daily as it inked a deal with international media and marketing company PHAR Partnership Inc. through Manila’s first in-train TV network, TUBE.
TUBE is a real-time passenger information system which has been patented in the Philippines and approved by the country’s Department of Transportation. It employs a GPS/location-based system fortified with a CCTV that keeps passengers posted on what the next train station is, and whether there are any emergencies or interruptions during the trip.
With over 1000 screens installed across the LRT and MRT train lines, the platform also engages the commuting public by offering news, weather reminders, traffic updates and short videos that enhances regular travelling experience.
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