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Saturday, July 20, 2024

ABU Sports Finalises Tokyo 2020 Broadcast Plan

As the exclusive Tokyo Olympics 2020 free to air broadcast rights distributer and IOC partner in South Asia’s six nations: Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka, ABU Sports has been gathering information and resources in order to wrap up a production plan to deliver the games. ABU Sports enjoys a long-time partnership with rights holder in India as well, which means it may continue the cooperation with Indian partner to deliver the games to the whole Indian sub-continent, with an audience of more than 1.6 billion people.

In the meantime, ABU Sports is also collaborating with members and partners to involve more media sponsors over the broadcast of the games in the sub-continent which shall stimulate the sales of interested brands and companies. With this new service provision, ABU Sports endeavours to help members secure improved financial arrangements in major games broadcasting, an indispensable way forward in the sports media industry.


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