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Monday, June 17, 2024

Adimex Signs with Symply as ANZ Channel and Tech Partner

Adimex has signed on to be the new ANZ distribution and technology partner for Symply, the provider of media-centric storage solutions. The new partnership between Adimex and Symply solidifies the companies’ commitment to the region and increases the availability and take-up of next generation LTO, RAID and cloud technology solutions.

As Adimex marketing manager, Mark Richards explained, “This is a big win-win for customers and end users alike. Adimex supports and promotes a regional dealer channel that has a strong focus on solutions for digital media content production. With local stock and expertise, plus hands-on demos of Symply products for A/NZ dealers and their clients, we provide everything a dealer needs to ensure they are supplying the right solution for their customer.”

SymplyFIRST is a product family developed by Symply covering offerings in disk, tape and cloud storage as well as innovative PCIe expansion solutions. By giving users a wide array of configurable options for their data management, Symply puts storage back into the hands of end users by removing complexity and increasing efficiency.

VP of Symply, Nick Warburton, added, “Symply’s focus on building a better kind of storage for media professionals is something that we’re excited to share with Adimex. Our latest family of products, SymplyFIRST, has already seen a fantastic uptake in markets around the world. We are looking forward to working with the Adimex team to replicate that success in their region and bring the range to their customers and partners.”

Adimex will now represent all Symply products and solutions in the SymplyFIRST family that support media-centric workflows from SymplySPARK, a desktop and optionally rack-mounted personal Thunderbolt 3 RAID solution, through to LTO tape archiving and expansion products and the SymplyNEBULA global cloud offering.

Symply Business Development Manager for APAC, Sundeep Menon, added, “It’s great to see Adimex join forces with us to distribute Symply’s full product line up in Australia and New Zealand. By working closely together we will be able to solve workflow complexities across a broad range of media sectors including film, TV and the data-heavy pipelines seen in the enterprise, security and life sciences industries as well.”

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The SymplySPARK Thunderbolt 3 desktop RAID.

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