Seven West Media has confirmed that it has secured the AFL media rights from 2025 to 2031.
SWM’s 7plus will be the new home of the AFL for Seven’s dedicated fans and advertisers, with a comprehensive package of digital rights secured with this renewal. The 7plus AFL hub will include live and replay matches as well as catch-up rights and highlights packages on video on demand, available live and free on any device, at any time. Seven will also continue to broadcast AFL games on Channel 7 and 7mate.
SWM Managing Director and Chief Executive Officer, James Warburton, said: “We are delighted to extend our partnership with the AFL until 2031. Securing a comprehensive package of digital rights to the AFL for 7plus was our absolute focus. For the first time, fans will be able to access the best AFL games and video content, live and free, in a way that suits them.
“More importantly, this new combination of broadcast and digital means SWM will be ideally positioned to drive and capture a significant share of the growing total television market.
“Together, the AFL and Seven have made the code the #1 winter sport across the country and we look forward to working with the AFL Commission to extend the sport’s leadership.”
Seven will pay a 14% increase on the 2024 rights in 2025; with indexation over the term this represents a 3.6% compound annual growth rate in rights fees across the period.
Foxtel Group Extends Long-Term Deal with the AFL
Foxtel Group also announced a rights extension with the AFL through to 2031 for its more than 4.5 million subscribers. Fox Sports and Kayo will continue to show all games live and ad-break free during play including pre-season, premiership season and final series from 2025 (excludes the AFL Grand Final. There is no change to 2023 and 2024 rights as part of current agreement).
As part of the multi-year broadcast deal, for the first time Fox Sports’ commentary and production will be available on all games including alternate commentary feeds, graphic innovations and expanded digital highlights.
Foxtel Group Chief Executive Officer, Patrick Delany said: “With the rights for the next nine years, today marks a new era in our 20-year-long relationship with the AFL as a partner of choice.
“This extension is great news for sports fans that love Foxtel and Kayo Sports but also the AFL that relies on funding from the Foxtel Group to not only prosper at the elite level but also filter down to support their strong grass roots and community programs. It’s a game for all Australians.”
“We deliver a fan experience like no other, with no ads siren to siren at a price that all Australians can enjoy. Together with 4K on Foxtel and the endless innovation and multi-sport environment on Kayo Sports, these experiences will continue to propel the growth of the game over the next decade.”