Saturday, April 13, 2024

AFTRS Examines Blockchain for the Creative Industries

AFTRS (The Australian Film Television and Radio School) is launching its new Short, Sharp and Immediately Useful series of professional development seminars, with a session on blockchain and its potential to transform the cultural economy.

The Short, Sharp and Immediately Useful series – held one afternoon each month – is specifically designed for busy industry practitioners, including managers, executive producers and producers, and entrepreneurs, to help get up to speed on the subjects that are important for careers, companies and projects. Informed by AFTRS recent national industry skills survey, subjects will help creative businesses and practitioners manage disruption.

Co-presented by AFTRS, Screen Australia and the Australia Council of the Arts, this future-focused seminar encourages participants to ‘think big’ as they hear from RMIT’s Ellie Rennie and Jason Potts who will discuss their provocation paper Blockchain and the Creative Industries, which brings together current thinking around the use of blockchain technology, and concludes that the creative industries stand to benefit greatly from this new economic infrastructure – possibly more than any other segment of the economy.

Rennie and Potts will explain how creative industries are experimenting with distributed ledger technology, or blockchain, for royalty payments for music and screen works, proving the authenticity of visual artworks and fashion, avoiding ticket scalping and more. Their paper says that for creative practitioners, this means simpler and more transparent transactions, easier contracting, fewer overheads and less reliance on middlemen and that streamlined processes for collaboration between creative practitioners might also emerge.

The seminar will also present real-world case studies from companies that have successfully integrated blockchain into their business models and includes a discussion with a panel of industry stakeholders as to where blockchain may add value to Australian creatives.

Short, Sharp and Immediately Useful continues on the last Thursday afternoon of every month throughout 2020 at AFTRS with each seminar tailored for the creative industries, informed by our industry intel and addressing current needs and trends. The wide variety of topics will include project financing, social media as part of a business strategy, developing brands, managing creative teams, deals and rights negotiations and developing IP and emerging technology.

Cost: $180 ($162 early bird). Afternoon tea included.
Location: AFTRS, Moore Park, Sydney. Parking available in the EQ carpark


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