Captioning company Ai-Media has announced that it will bring its technology to broadcasters seeking to add closed captions to their Facebook Live broadcasts.
Founded in 2003, Ai-Media is recognised as a leading provider of high quality live and recorded captioning services. Headquartered in Australia, the company employs 250 staff with offices in the US, Canada and the UK.
Ai-Media’s broadcast captions are seen by millions who tune into Seven, Nine, Foxtel, BBC Worldwide, NBC Universal and Discovery. Its education captioning is provided at over 100 universities and schools around the world. Ai-Media is excited to now be providing closed captioning services to publishers who want to add live captions to Facebook Live broadcasts.
Ai-Media’s unique technology allows people, public figures and Facebook Pages to share live video and add captions to their content, connecting instantly with their followers and friends on Facebook.
Ai-Media’s technology for adding captions to Facebook Live broadcasts is based on a simple interface: users send their live stream directly to Ai-Media, who then add live captions to the stream and send it back to the user’s page. The service purposefully incorporates a minor delay to the user’s live stream to allow the captions to appear in time with the audio track in easy-to-read caption blocks.
It’s not just deaf and hard-of-hearing people who are set to benefit. The addition of captions not only allows the message to be communicated silently, it also provides valuable metadata about the content of the video for search discovery.
Tony Abrahams, CEO of Ai-Media, said, “Together with Facebook, we’ve designed a solution to provide access to great live content on a truly global scale.”
Over the past year, daily watch time for Facebook Live broadcasts has grown by more than four times, and one in five Facebook videos is a Live broadcast. Ai-Media’s technology will allow publishers to incorporate captions in their live videos.