AirCheck has announced that it has expanded its coverage of digital radio to include all major stations, due to client demand. This increase in stations will deliver a more comprehensive overview of the advertising landscape on digital radio.
The addition of a further 29 DAB+ stations completes AirCheck’s digital radio offering – advertising data across all DAB+ stations owned by Australian Radio Network, Nova Entertainment and Southern Cross Austereo is now available on the online platform.
AirCheck is the only supplier of this localised market intelligence providing accurate and immediate market analysis, allowing subscribers to compare individual and overall advertiser views across AM, FM and DAB+ stations.
New additions to the monitoring network include Hit Dance, Triple M Hard N Heavy, Smooth Relax, iHeartRadio 80s, iHeartRadio 90s, Chemist Warehouse Remix, The Edge and Kinderling Kids Radio across all available markets.
Digital radio is proving more important than ever with the latest figures from Commercial Radio Australia stating 3.7 million Australians listen to a DAB+ device each week and 49 percent of all households in Australia have access to a DAB+ device1.
During February there were over 447,000 ads on digital radio alone, which is more than half the number of spots placed on FM & AM channels nationally.
President of RCS, Philippe Generali, said, “The power of radio continues to grow as digital channels are added in Australia. Advertisers will find AirCheck analytics support client engagement and innovative selling strategies.”
AirCheck’s market coverage now comprises 137 radio stations including 80 DAB+ stations and 57 FM/AM channels in addition to 12 Music and Free-To-Air TV channels.
A full list of stations monitored is available here.