Friday, April 19, 2024

Amber Technology Celebrates 30 Years of AV Magic

Thirty years ago, Amber Technology began helping film and professional audio brands find their place in the Australian market.

Brands distributed from the early days by Amber Technology include Avid, Canare, Neutrik and EVS, all contributing to the successful position the business now proudly holds as one of Australia’s largest and most respected suppliers of sound and vision equipment and solutions.

Born on the back of a management buyout of Rank Electronics Pty Limited, founders including current Managing Director Peter Amos named the company around the focus of the original equipment being distributed in Australia: Audio, Motion picture, Broadcast, Education, and Recording.

Originally focused on the audio and film industries, as the technology and equipment advanced and Australia’s demand for innovative equipment grew, Amber Technology expanded from distributing professional broadcast, film, recording products and acquired distribution rights for a variety of high-end consumer audio visual manufacturers. Amber Technology has delivered some of the world’s most innovative and smartest electronics to the technologically thirsty Australian and New Zealand markets over the last 30 years. Originally starting with a small portfolio of brands, Amber has grown with the advancements in audio and visual technology and now distributes many brands in Australia and New Zealand.

Amber Technology’s core business involves the management of mostly exclusive distribution rights with leading manufacturers, bringing high quality products into Australia, and playing a pivotal role in growing each brand in a very competitive market.

Amber Technology has provided the bridge between manufacturers and customers who demand best in class. As technology and design evolves with the rapidly changing environments of residential and professional audio, Amber is keeping ahead of the curve and continuing to provide Australia with the technology it requires to grow.

As the multi-media revolution continues to accelerate into previously unimagined areas, Amber is well positioned to serve the needs both of customers and suppliers in an era of rapid change.


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