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Tuesday, June 25, 2024

ARISTA Corporation Partners with Australia’s Twisted Pixel

ARISTA Corporation, the manufacturer of audio and video related products for the commercial AV installation market, and Twisted Pixel of Melbourne, Australia have formed a strategic partnership to address the challenges and misconceptions common in the area of video projection mapping technology.

By combining the strengths of ARISTA’s Video Projection Mapping Turnkey System, which incorporates a 4U rack mount computer powered by an Intel Xeon 10-core processor combined with the company’s ARD-5816 HDBaseT transmitter, ARISTA brings a compact, powerful, all-in-one technological solution to the video projection mapping equation. Complimenting this is the creative expertise of Peter Lynn of Twisted Pixel, a pioneering creative services company recognized for its expertise in this area.

Video projection mapping is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects, or theatrical stages. The ARISTA / Twisted Pixel partnership addresses both the creative and technological aspects of the process—enabling others to achieve the best possible results. Some of Twisted Pixel’s work included the inside of Melbourne’s AAMI Park stadium roof for ANZAC Day, a national day of remembrance in Australia and New Zealand. Before Peter Lynn recently founded Twisted Pixel, his projection mapping examples include developing technical designs for the stunning visuals at Vivid Sydney, the largest festival of light, music, and ideas in the southern hemisphere, as well as deploying for the first of its kind, projection mapping to the inside of the Latrobe Reading Room at the State Library of Victoria while being employed by TDC (Technical Direction Company) as Head of Creative Projection.

Peter Lynn is the Director at Twisted Pixel, which provides technical consultancy and design for projection mapping and digital projects incorporating projection studies, technical design, and equipment specification. According to Lynn, “We get excited about the opportunity to find solutions for joining the dots between creativity and technical production. We work closely with artists and creative agencies to bring to life their artistic ideas, to stimulate the visual senses, and to build the seamless integration of art and technical production.” The company installs, programs, and operates content delivery and video systems for a variety of industries, including permanent installations, theater, television, concert touring, and more.

Reflecting on the two companies’ new relationship, Lynn offered the following comments, “I strongly believe in ARISTA’s technology. Their turnkey systems offer ease of set up and delivery—providing peace of mind that the creative vision will be delivered on time and with the best image quality available today. Together, we can offer a complete service to our customers and tailor solutions to each unique creative project.”

Paul Shu, President of ARISTA Corporation, echoes Lynn’s enthusiasm, “Projection mapping has the ability to take an ordinary room, such as a common hotel convention meeting space or external building facade and turn these venues into a positively mesmerizing environment. The collapsible walls used to adjust the size of the space can now serve as a creative canvas onto which landscapes, digital signage, video, and more can be projected. The result is an environment that fosters creativity, encourages people to be more engaged, and completely re-writes the book on what is possible for any given space. Our partnership with Twisted Pixel serves as a platform for Peter to show AV professionals the creative potential while we provide a turnkey technological solution to the process.”

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