ARN has announced a renewed two-year partnership with the Victoria Racing Club (VRC) that will see radio stations KIIS 101.1 and GOLD104.3 play key roles in supporting the 2019 and 2020 Melbourne Cup Carnivals.
The partnership, which began in 2017, has been extremely successful for both ARN and VRC, with KIIS 101.1 continuing as one of the major Radio Partners during the Melbourne Cup Carnival, and as a key Entertainment Partner in The Nursery.
KIIS 101.1 will bring the party to VRC members in the Nursery, and again host clients, talent and celebrities in The KIIS Pony Club, across Cup Week. As part of the program both KIIS 101.1’s Jase & PJ and KIIS Network’s Will & Woody will give listeners around Australia the chance to win their way to the Carnival.
GOLD104.3 will also be giving listeners the chance to win their way to Melbourne’s biggest event. Listeners will be encouraged to tune in to GOLD104.3 for the winning song, that will send them to the races in style. GOLD104.3 will also cross live from Flemington Racecourse, with the latest updates on what is happening trackside on Lexus Melbourne Cup Day and Kennedy Oaks Day.
ARN CEO Ciaran Davis said: “ARN is excited to continue its partnership with the Melbourne Cup Carnival for at least the next two years, going from strength to strength since we first united with the VRC in 2017. The Carnival is an integral part of Melbourne’s culture, and the perfect fit for KIIS 101.1 and GOLD104.3 who proudly share and celebrate the very best of Melbourne’s events, music and lifestyle with their listeners every day.
“We look forward to enhancing the partnership further, offering our listeners and clients bigger and better opportunities to be involved with one of the most exciting annual events on the Australian calendar.”