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Tuesday, June 18, 2024

Astro and Netflix Announce Strategic Partnership

Malaysian pay operator Astro and streaming giant Netflix have announced a partnership that will bring Netflix’s streaming service to Astro’s platform, providing Astro customers with an even more enriching entertainment experience.

Astro customers will soon be able to enjoy seamless access to Netflix on their connected Ultra Boxes, first at launch, and on connected Ulti Boxes in the coming months, thanks to the exciting new features that integrate the renowned global streaming service onto Astro’s platform.

With this partnership, Astro and Netflix customers in Malaysia can enjoy greater convenience by having Netflix with their Astro subscription, providing easy access for payment in a single bill, at the best value.

Henry Tan, Group Chief Executive Officer of Astro said, “Our partnership with Netflix consolidates Astro’s position as the No.1 entertainment destination for Malaysians by offering the best streaming services alongside our own best-loved originals, vernacular signatures, live sports and local blockbuster movies. Our announcements to date will extend our leadership in delivering the best entertainment experience to Malaysians.”

Tony Zameczkowski, Vice President for Business Development APAC, Netflix said, “From Hollywood films like Army of the Dead, to top series like La Casa de Papel from Spain, Lupin from France, and great Korean dramas like Vincenzo, we believe that great stories can come from anywhere and be loved everywhere. I’m thrilled that our partnership with Astro allows us to bring a world class multi-device entertainment experience to more Malaysians.”


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