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Monday, July 22, 2024

Astro Launches Sooka TV Stick

Malaysian pay operator Astro has launched the Sooka TV Stick, a streaming device that transforms any TV into an entertainment hub, allowing customers to enjoy their favourite Sooka content on big screens. Complimenting the Sooka mobile/desktop/connected TV app, the Sooka TV Stick is available at no additional cost with Sooka’s 12-month Premium Plan.

Euan Smith, Group Chief Executive Officer of Astro, said, “Last year we introduced new plans for Sooka and these plans have been well received with Sooka’s monthly active users (MAU) increasing by 23% to over 1 million and our VIP base more than double year-over-year (YoY). Today, we are building on that momentum as we introduce the Sooka TV Stick to take streaming on Sooka to the next level on the big screen. The TV stick, coupled with the Sooka Premium Plan, is designed to bring all your favourite shows and more on one platform, making streaming more convenient for our customers. At Sooka, we believe that entertainment should be effortless, engaging, and expansive, and with the Sooka TV Stick, it is all that and more.”

The Sooka TV Stick is powered by Android TV OS by Google which includes voice command powered by Google Assistant, Google Play Store, and the ability to cast content to large screens. With the Sooka TV Stick users can:

  • Enjoy support for high-definition (HD) and 4K UHD streaming on compatible TVs and apps.
  • Plug in, power up, and stream in seconds. Simply plug it into your TV, connect to the internet, and start streaming in seconds.
  • Navigate with ease using the intuitive remote control with voice search capabilities (available for selected apps).
  • Not limited to just Sooka, the Sooka TV Stick alllows access to apps like Disney+ Hotstar, Viu, YouTube, and many more, all on the big screen.


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