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Sunday, July 14, 2024

ASTRO Personalises the TV Experience

Malaysian pay operator Astro has introduced new updates for its Ultra & Ulti Boxes and Astro GO including Multi-User Profile, thumbnail viewing, search enhancements and the ability to launch directly into Netflix shows on Astro’s Home Screen.

Astro now allows up to five distinct profiles under a single household, allowing for personalised content recommendations based on each user’s unique taste, preferences and viewing habits. Rather than contents of the entire household, every individual can now have their own Continue Watching list, create personal Watchlists, mark their Favourite Channels, pick an avatar of their liking of characters from their favourite shows such as House of the Dragon, The Masked Singer Malaysia, Hua Hee Sekolah and so many more!

Users are also allowed to change their profiles as many times as they want. Moreover, with the Kids Profiles being introduced, children will now be able to explore their favourite programmes including Didi & Friends, Upin & Ipin as well as Cocomelon within a dedicated environment.

For an even more enhanced viewing experience, Astro has also introduced other updates which include:

  1. Thumbnail Viewing – Viewers can now find On Demand playback locations easier by previewing through scenes via thumbnails over the progress bar before deciding to start video playback on an exact scene.
  2. Search Enhancements – Search results are refreshed instantly upon each keyword entry in the search bar and users are now able to browse through the results immediately without moving to a new screen. Additionally, popular On Demand content are recommended prior to any keyword entry and users can even user voice search on Astro GO if they wish.
  3. Launch Netflix shows on Astro’s Home Screen – Customers can launch directly into a particular Netflix show after clicking on their corresponding posters at the Home Screen, thus enabling a more seamless viewing experience.


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