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Thursday, May 30, 2024

Astro Studios Aims to Propel Malaysia as Region’s Content Hub

Astro Malaysia Holdings Bhd. has announced that its subsidiary Astro Studios Sdn. Bhd. (ASSB) has now launched as “Astro Studios”, an integrated suite of broadcast production, post-production & visual design services, targeting screen content creators in both Malaysia and across the world.

Astro Studios offers an extensive, integrated suite of services for storytellers, producers & directors alike. The many exciting features include cutting-edge technologies such as XR (Extended Reality) virtual production powered by Unreal Engine, innovative IP-video solutions for high-quality remote broadcast productions, and audio-visual post-production for cinema, broadcast, and streaming in Dolby Vision and Dolby Atmos.

Group CEO of Astro, Euan Smith said, “Today signals Astro’s intent to propel our nation’s creative industry to greater heights. Astro has always been well known as the pioneer in technology, broadcasting, and production, achieving many key milestones for our country. Astro Studios is the natural next step, the creation of an engine that we believe not only seals our position as the nation’s main content production destination, but will also become a high-quality content hub for the region. With the copious and exceptional talents in our diverse community, along with top-notch technology, I really believe Malaysia is ready to become the next content creation sensation. Astro Studios encapsulates Astro’s intent to be the driving force in accelerating the economic growth of our creative industry. With the establishment of Astro Studios, both local and international content creators are now able to benefit from the same rich suite of services that our internal Astro teams enjoy. We believe the offer is compelling, unlocking access to a highly innovative team & a modern ‘1-stop shop’ suite of tools at very attractive rates.”

Head of Astro Studios, Leon Tan said, “Each unit of Astro Studios has uniquely distinct high-end services yet share a seamless integrated workflow. This makes us very nimble in addressing the needs of today’s diverse yet interconnected media productions. Essentially, Astro Studios are artists and artisans across the spectrum of production, post-production, and design disciplines. Together, we seek to capture and create media experiences, which transcend borders, languages and imagination, on-screen and on-stage, at home and worldwide.”


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