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Thursday, July 25, 2024

Astro Unveils Kid Friendly Mode and Two Free Channels

Malaysian pay TV operator Astro is celebrating the 2023 Hari Kebangsaan, Hari Malaysia and the upcoming school holidays by offering more content for customers.

Customers can look forward to two complimentary channels – #DemiNegaraku (Ch 100), available for both Astro and NJOI customers from 20 August till 17 September and Ultraman (Ch 400) available for Astro customers from 20 August till 30 September. Both channels will be available via TV, Astro GO and On Demand.

#DemiNegaraku (Ch 100) offers Malaysian stories and entertainment comprising documentaries, movies, kids and fresh content inspired by the nation’s young sporting heroes in netball, sepak takraw, archery, sprint race, breaking and track cycling; Other gems include telemovie Dendam Hantu Latah 2: Roh YB Lama; game show Family Feud Merdeka Special (English, Bahasa Melayu and Tamil); and documentaries The Guardian and Kembara Chef Wan Laluan Sutera.

Meanwhile, Ultraman (Ch 400) offers the best series and movies based on this popular superhero including Ultraman Blazar, Ultraman Decker, Ultraman Decker Finale: Journey to Beyond, Ultra Galaxy Fight: The Destined Crossroad, and many more. Ultraman (Ch 400) is also available to sooka TV subscribers and NJOI’s Kids Pack subscribers.

Astro’s #DemiNegarakuand Home of Kids campaigns were launched by YB Fahmi Fadzil, Minister of Communications and Digital.

Minister of Communications and Digital, YB Fahmi Fadzil said, “Media continues to play a vital role in today’s digital age, contributing greatly to national development. As a media broadcaster, Astro continues to help shape narratives and instill values of unity among our youth, featuring sports and entertainment talents. I am pleased to see that Astro is committed to keep young children safe from inappropriate content with its newly launched Kids Friendly Profile. Our youths and young children are the country’s future leaders and must be instilled with the right values and protected from harmful content.”

Euan Smith, Group Chief Executive Officer, Astro said, “August focuses on nationalism and Astro, being a homegrown brand, calls all Malaysians to celebrate the nation’s sporting heroes and next generation of leaders. As the Home of Sports, we are inspired by the #DemiNegaraku spirit of our young athletes and urge Malaysians to catch stories of our athletes – Lego Sam (SEA Games 2023Gold Medalist, Breaking), Pavitrah (sooka Netball Super League2022 Best Young Player), Mohd Rizzua Haizad (Malaysian hurdler) and Syaqiera Mashayikh (Malaysian archer, 2020 Summer Olympics Qualifier) in flying the Malaysia’s flag high in the sporting arena.”

‍Astro says the Kids & Learning genre continues to be a key driver for On-Demand engagement with 1.3 billion minutes viewed on the set top box, 32 million minutes viewed on Astro GO and over 100 million shows streamed, underpinned by a mix of local and international IPs including Didi & Friends, Upin & Ipin, New Doraemon and Cocomelon.

‍According to Euan Smith, “As Home of Kids, Astro is committed to engage Malaysian kids with original local titles to enjoy, featuring popular local talents and relevant stories. Our refreshed kids content also encourages young ones to ignite their imagination and aspire to dream big with an exciting mix of educational and fun local and international hits. As a responsible broadcaster, we are cognizant that we must provide a safer entertainment experience with the Kids Friendly feature. The Kids Friendly Profile provides a safe and enjoyable space for children to discover and indulge in their favourite programmes, while giving parents peace of mind. It is available on the Astro Ultra and Ulti Box, Astro GO and the Multiroom Smart TV app; and ensures that any user of the Kids Friendly Profile can only access shows that are suitable for children. This includes exclusive On Demand content, linear channels, programme recordings and search results.”

For security, kids are not able to switch to an Adult Profile, as this is protected by a 4-digit PIN security, which parents can easily set or modify. The Kids Friendly Profile delivers a worry-free experience for parents as they now have complete control over what their children can access on Astro. Kids will have lots of wholesome fun on Astro that’s especially tailored for them, including 10 dedicated channels and an extensive library of over 16,000 On Demand assets to enjoy anytime they wish.

More New Kids IPs on Refreshed Ceria and Tutor TV Channels

Astro has also unveiled a slate of fresh family-friendly content including a talent reality show featuring star-studded singers coaching the next generation of singers The Chosen One (Co-sponsor, MARIGOLD UHT Milk), superhero series Super Nabil and online Roblox game show Kidaverse Roblox Rumble Malaysia for school-goers, as well as musical Didi & Friends Kembara Muzikal for pre-schoolers, on Astro Ceria (Ch 611). Kids can also indulge in fun, educational shows ScienceXplosion and Mythbusters Jr on the refreshed Tutor TV (Ch 603).

In addition, families on the Kids Pack can catch international hit animation shows such as Kamp Koral on Nickelodeon (Ch 616), Cocomelon on Moonbug (Ch 618), We Baby Bears on Cartoon Network (Ch 615), Kung Fu Panda on DreamWorks (Ch 612) and Bluey on CBeebies (Ch 620). Young ones can also look forward to new local shows including superhero series Super Wira, re-telling of Malaysian folklore in Hikayat, action-comedy animation series about a world made of food, Makania,adventure series The Cadets and more.

In addition, sooka, Astro’s standalone streaming service for millennials, is expanding its sooka TV plan offering to include a selection of Malaysia’s most popular kids’ content, including shows like Didi &Friends, Omar & Hana, Hello Pinkfong,and more. This is in addition to the TAYO+ FAST channel, home tothe ‘Tayo The Little Bus’ and ‘Pororo’ series, which is free for all users.


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