Monday, May 20, 2024

Austereo Boosts Distribution with International Datacasting

International Datacasting Corporation (IDC) – a Novra Group company – has announced it has provided next-generation MAP Pro Audio satellite receivers and a NetManager network management subsystem to Southern Cross Austereo (SCA) for live content delivery to SCA affiliates in markets across Australia. Working with local partner Lumina Broadcast Systems Australia, IDC delivered MAP Pro Audio receivers that have been integrated into the SCA system in order to increase its broadcast reach and expand business opportunities.

MAP Pro Audio is the first in the new generation of the modular architecture platform (MAP) products for radio, video, and data distribution via satellite and/or internet. It is designed to be both backward and forward compatible and easy to expand and upgrade with modular features as technology evolves. NetManager provides in-band management and control enabling easy remote configuration control and over-the-air updates.
MAP receivers feature flexible onboard storage for targeted content insertion (regionalised ads, station IDs, programming) and support output of audio via Livewire as well as professional analogue and digital audio interfaces. MAP comes preloaded with the client for IDC’s MISTiQ cloud-based internet distribution solution enabling satellite broadcasters to implement professional broadcast quality connectivity through the internet in order to provide backup to their satellite links or reach new affiliates using internet delivery.

SCA Lead Systems Engineer, Phil Elzerman, commented “Our existing platform that service SCA’s own sites was excellent, but has some limits – it provided good functionality but comes at a significant cost and is dependent on WAN connectivity for control. We went with IDC for our expansion because the MAP solution utilises ‘in-band’ control, and also because we appreciate their willingness to meet the challenge of building a platform that would integrate seamlessly into our existing infrastructure.

“The service we received was excellent, great communication from both parties and extremely quick turnaround on testing feedback.”
Harris Liontas, President and CEO of IDC parent company Novra Group, added, “We are delighted that the new MAP Pro Audio receivers and NetManager were selected for this important strategic network expansion. We designed the modular architecture platform of the MAP specifically to make sure it would be extremely flexible and adaptable to the changing requirements of broadcasters. We appreciate the support of our excellent partner Lumina and the opportunity to work with a sophisticated customer such as SCA.”

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