Leading sports digital website, network, and content producers, The Sporting News, has announced a significant expansion to its network following an agreement with beIN SPORTS in the commercialisation of its SVOD, website, and social sports offering.
beIN SPORTS is the destination for international football, tennis, and rugby enthusiasts, offering over 4000 live events per year, including a wide array of live and on-demand football content, like LaLiga, Serie A, Bundesliga, English Football League with events like the Carabao Cup and the Championship, plus Scottish Professional Football League, Africa Cup of Nations, and more. Fans can catch thrilling tennis events, encompassing the ATP and WTA tours, Davis Cup, and Billie Jean King Cup in Australia.
As part of the agreement, The Sporting News will be assisting beIN SPORTS to commercialise its platform and sports content in Australia and New Zealand.
beIN Asia Pacific Director, Distribution & Country Manager, ANZ, John Armitage, said: “As we continue to expand our footprint in Australia and New Zealand, we are thrilled to collaborate with The Sporting News in commercialising the beIN SPORTS platform and sports content across these key markets. The Sporting News’ deep market knowledge and proven track record in driving premium advertising opportunities will be instrumental in maximising the value of our offerings. Together, we aim to create new avenues for brands to engage with a highly passionate and diverse audience.”
The Sporting News Executive Vice President ANZ and SEA Lead, Wade Maris, said: “The addition of beIN SPORTS into our network offering further solidifies our position as a global leader in sport and complements our burgeoning streaming offering with the popular NFL League Pass, DAZN, and US Basketball Streaming League Pass in Australia.
“With beIN SPORTS’ line-up of European and English football, and premier tennis tournaments, as well as our NFL and American Basketball games, Sporting News will provide a powerhouse offering to advertisers in Australia during spring and summer, when local winter footy codes wrap up, and we really step in as a leader in live sports consumption. We are excited to welcome beIN SPORTS to our network.”
Sporting News says it is set to announce further representation partnerships shortly, as the business continues to grow in Australia.