Programmatic advertising solutions provider Bench Media, has partnered with OIS, a provider of out-of-home (OOH) verification, to solve challenges currently faced by advertisers in verification of digital execution, tracking ad clutter and ensuring ads are served to the right geo-location through a pixel-based solution. The aim is to help brands report when, where and how their OOH campaigns have been consumed by audiences in the real world.
Bench Media’s partnership with OIS enables advertisers to centralise programmatic digital-out-of-home (DOOH) alongside directly traded traditional and digital OOH campaign delivery data, which is a key step forward in third party measurement and verification.
Through OIS’ pixel-based solution, advertisers can measure every single impression delivered on screens for programmatic DOOH campaigns in real-time, with trusted data that is purpose-built for the OOH industry, driving enhanced analytics and campaign optimisation for advertisers.
Sam Thompson, Head of Programmatic Solutions & Partnerships, Bench Media, commented, “Having tracked dozens of campaigns, we have been impressed by the increased transparency that the OIS platform provides over and above what DSPs currently provide. This gives us the ability to generate more granular delivery insights and steer optimisation strategies that ensure our clients campaigns run accurately to plan and with maximum effectiveness. OIS have been proactive and open to feedback to guide their roadmap on what further value they can drive for both advertisers and agencies. Based on this roadmap and current integration with a range of platforms and DSPs, we’re excited to be offering this partnership.”
Moving forward, Bench Media will be verifying and reporting on all of its customers’ DOOH activity through OIS’s technology to create a trusted and transparent marketplace.
Justin Singh, CEO, OIS commented, “It’s great to partner with the likes of Bench Media, they are an agency that is leading the way in this space, leveraging all of the benefits that pDOOH can deliver to enhance campaign effectiveness. As always, we’re flattered they’ve chosen OIS industry leading tech to take them to the next level.”
Bench Media recently ran a DOOH campaign with Cricket Australia to create awareness and drive ticket sales for the Big Bash League matches in Sydney, Melbourne, Brisbane and Adelaide. For this campaign, the OIS partnership enabled Bench to ensure that 100% of the Big Bash DOOH media plan was able to be tracked and verified. This meant that 100% of the activity was served on visible, undamaged, high-quality screens in the correct geo-locations whilst helping to generate awareness and ticket sales for the Big Bash League matches.