Brightcove has announced that Studio Mojo, one of India’s largest regional video entertainment networks, has selected Brightcove to power Koode, the first independent Malayalam OTT service. Koode helps the Malayali community around the world discover content from their homeland without geographical restrictions. Content can be related to music, food, travel or news and includes movies, short films, web series and podcasts. The service monetises its experience with both ad-funded and subscription payment models.
Recognising the need to deliver the premium video experience that most Indian viewers have come to expect, Studio Mojo partnered with Brightcove to quickly bring this service to market while delivering content securely and reliably at scale. The Brightcove video platform simplifies managing and delivering live and on-demand video across a wide range of devices for Indian audiences, providing Studio Mojo with a broader audience reach and improved engagement and maximising revenue opportunities.
“We selected Brightcove to power Koode because it is the most comprehensive video streaming technology on the market,” said Radhakrishnan Ramachandran, Founder and CEO of Studio Mojo. “Brightcove’s robust video streaming platform allows us to target our content to specific geographic areas and provide an excellent viewer experience to our audience. We are thrilled to work with Brightcove because they provide us with the scalability, reliability and security needed, so we can focus on our core objective of showcasing and monetising Malayalam content.”
“2021 will be an evolutionary year for the video industry, and the demand for niche video content will only rise as viewers seek diverse content options,” said Subhashish Gupta, Managing Director of Sales, India, Brightcove. “We’re proud to power Koode and enable Studio Mojo strategy to revolutionise regional video entertainment content in India. Brightcove’s video expertise, combined with our dedicated focus on the viewer experience and global reach, perfectly position us to help Koode deliver a service that keeps audiences coming back for more.”