Wednesday, October 4, 2023

Brompton Powers Extended Reality for Hong Kong’s Votion Studios

Votion Studios is a technology-driven creative agency in Hong Kong, set up as an incubator by the Vobile Group in 2021. Votion has announced it has launched a new, world-class virtual production studio that centres around an AOTO LED display powered by LED video processing from Brompton Technology.

As one of Hong Kong’s foremost Extended Reality (XR) and Virtual Production (VP) studios, Votion combines … “a strategic fusion of cutting-edge technologies and collaborative alliances to provide content creators with a first-class solution that spans the entire production cycle.”

The studio’s expertise extends beyond production and also encompasses the pivotal pre-production stage. Through its dedicated in-house VFX team, the facility offers comprehensive support to its clients, functioning as a creative hub for the development of XR and VP productions, underlining its commitment to be more than a service provider by cultivating partnerships that drive inventive storytelling.

In February 2022, Votion reinvested in its LED volume during the year, replacing the original LED configuration with advanced AOTO LED panels and Brompton’s Tessera LED processors.

At the heart of the studio’s capabilities are three AOTO LED displays: an RM 2.3mm curved LED wall, measuring 10 by 3.5m; an 8.5 by 5m AE 2.3mm LED floor; along with an M3.7mm height-adjustable LED ceiling, which spans 4m by 3m. The entire setup is driven by five Brompton Technology Tessera SX40 LED processors, complemented by four Tessera XD 10G data distribution units to deliver a unified data distribution solution.

“Adopting Brompton LED processing marked a pivotal moment in our commitment to provide cutting-edge, innovative visuals throughout our projects,” says Roger Proeis, Co-Founder at Votion Studios. “The inclusion of full 4K support and remarkable LED video processing, encompassing HDR, Dynamic Calibration, and HFR+, ensures consistently stunning, accurate visuals. Teamed with Tessera XD distribution units, this configuration provides a cost-effective solution and the highest quality resolution for our ambitious LED initiatives.”

Combining its LED set up with a disguise vx4 media server and three rxII render systems, Votion Studios optimises workflows, seamlessly integrating all aspects of the production set into the media server – from backgrounds to XR elements enhanced by ARRI lighting and RED cameras. Everything is unified and can be programmed in advance. Emphasising the studio’s ethos, Proeis asserts, “The cornerstone of our approach remains the creative concept. Our aim is to elevate these concepts to new heights using industry-leading technologies like AOTO and Brompton.”

Votion Studios says it has been privileged to contribute to numerous projects in Hong Kong’s dynamic entertainment and creative industry. A recent collaboration involved an inventive music video showcasing the talents of Sing Sing Rabbit, an artist and singer-songwriter, and Hong Kong superstar, Kelly Chen. According to Votion, “This groundbreaking production, crafted using XR technology at Votion Studios, has established an unprecedented standard for music video production in the region.”

The studio’s portfolio also includes partnerships with a diverse array of agencies to create content for brands such as NIKE and Nescafe, as well as various Hong Kong-funded organisations, including ZUNI, an avant-garde theatre ensemble, and multiple universities.

In its drive for innovation, Votion Studios has broadened its presence within Hong Kong Science Park, intensifying research and development in digital content technologies such as XR.

“Our focus goes further than content creation,” says Proeis. “It’s about shaping the digital destiny of Hong Kong’s dynamic creative and entertainment landscape. We see ourselves as a piece of a broader puzzle where the convergence of art and technology pushes boundaries.”

“We are delighted to be teaming up with Votion Studios to introduce the innovative possibilities of VP and XR to Hong Kong and beyond alongside our partner AOTO,” comments Elijah Ebo, Director of APAC Operations at Brompton. “This collaboration highlights exceptional technical capabilities and enables Votion Studios to demonstrate its creativity, expertise and commitment to top-tier VP and XR productions. It’s fantastic to see our Tessera SX40 being harnessed in this way to unlock unprecedented levels of creative expression.”

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