Sydney-based rental house Camera Hire recently made the decision to significantly bolster its inventory by stocking and adding FUJIFILM’s FUJINON MK lenses to its rental fleet.
As Camera Hire’s Bevan Dally explained, “We run a rental company and heard fairly early on FUJINON were releasing some new lightweight E-mount MK zooms specifically targeting the Sony FS7 and FS5 cameras. Both cameras have been extremely popular, however the only zoom lens options have been either by Sony or using PL or EF adapters so these new MK lenses were ideal for us and our customers.”
FUJIFILM launched its MK series of cinema lenses specifically for consumer and prosumer videographers and emerging cinematographers. The MK18-55mm T2.9 standard zoom lens and MK50-135mm T2.9 telephoto zoom lens boast advanced optical performance an ultra-compact and lightweight design.
Dally added, “Our customers who hire these lenses are after outstanding image quality in a lightweight package and the FUJINON MK lenses fulfil those requirements very nicely indeed. Feedback from clients has been excellent and we now have multiple quantities of both the 18-55mm and 50-135mm MK lenses.”
According to Dally most of Camera Hire’s customers use the MK lenses with a variety of cameras.
“The MK lenses are flexible and can be used with multiple camera models in either shoulder-mount or tripod-mount configurations. The lenses’ real wow factors are how lightweight they are, their incredible image quality and low price-point.
“FUJINON has an excellent reputation in the industry. The MK series are particularly good compared to other lightweight cine zoom options around so they are an excellent choice for anyone wanting a low cost, high quality lens option to shoot with.”