Malaysian pay-television service provider Astro has launched a new HD channel on its service under the brand of Chinese online video giant iQIYI. The channel, which offers original content as well as hit drama series, movies, reality and variety content, is the result of a strategic partnership announced in June.
“We are delighted that Malaysian users love the content of iQIYI and Astro. We hope that the partnership will be even more refined to meet the needs of users, as bringing benefits to users is iQIYI’s original purpose and goal,” said Yang Xianghua, iQIYI President of Membership and Overseas Business Group.
“We are excited about the incredible opportunity that iQIYI presents in technology leadership and content innovation. This partnership enables us both to leverage on the strength of our brands and skillsets to extend our reach in the content world which is increasingly personalized and digitalized,” said Henry Tan, CEO of Astro.
So far, several high-quality iQIYI original dramas and variety shows, such as Story of Yanxi Palace, The Golden Eyes, The Legend of White Snake, Tang Dynasty Tour, The Rap of China, Hot-Blood Dance Crew, Qing Chun You Ni and more, are broadcasted on Astro’s platform and have attracted the love and attention of local audience in Malaysia. Under this new strategic partnership, Astro will obtain more quality content from iQIYI. A list of new programs including The Rap of China 2019, Sword Dynasty, The Files of Teenagers in the Concession, and many more iQIYI original content will also be brought to the Malaysian market through Astro.