Chinese online entertainment service iQIYI, Inc. has announced that its smart TV application QIYIGuo TV is partnering with IMAX and DTS to launch IMAX Enhanced on application, bringing immersive movie-watching experiences to its subscribers’ living rooms.
IMAX Enhanced combines digitally remastered 4K HDR content and DTS audio technologies with best-in-class consumer electronics products and streaming platforms. IMAX Enhanced is the only way to experience IMAX’s signature picture, sound and scale outside of a movie theater.
QIYIGuo TV is one of the first streaming platforms in China to provide IMAX Enhanced content. QIYIGuo TV took the lead in the space by partnering with Hisense’s high-end U7F-series smart TV to ensure viewers can experience IMAX’s signature audio and visual experience at home. It is now expanding similar partnerships with more hardware vendors to deliver the same online viewing experience to users.