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Friday, June 14, 2024

Christie Appoints A+L as distributor for 3LCD – Malaysia, Singapore, Thailand

Christie is pleased to announce that Acoustic and Lighting System (A+L) has been appointed the distributor of its 3LCD projectors and large format Secure Series LCD panels for the Malaysia, Singapore and Thailand markets.

Headquartered in Malaysia with nine physical premises catering to diversified markets, A+L has established itself as an industry leader in the distribution of professional sound, lighting and accessories solutions since its inception in 1994. With a well-trained and professional team comprising more than 200 employees stationed in four countries, the company is well-positioned to represent Christie in the distribution marketplace.

“We are excited about our partnership with Christie, which is known for high quality, innovative, and reliable visual solutions that have a track record of pushing technological boundaries,” said Eugene Yeo, General Manager, A+L. “Our team recognises the great value that Christie’s 3LCD laser projectors and large format displays can bring to end users in Malaysia, Singapore and Thailand. We look forward to working closely with the Christie team to build a long and fruitful business relationship.”

Michael Bosworth, Executive Director, Head of Enterprise for Asia Pacific, Christie, commented, “We are delighted to enter into a partnership with A+L, a respected player boasting over two decades of experience and a solid reputation of being one of the most reliable distributors of today’s most sought-after brands for lighting and sound equipment. The appointment of A+L as our distributor for 3LCD laser projectors and large format displays underscores our strong commitment to customers in Malaysia, Singapore and Thailand.”

The new association represents a seamless match between Christie’s visual solutions and the A+L’s specialty and expertise, which includes maintenance, installation, equipment testing, sales support and after-sales service of audio visual equipment.

A+L will offer the full range of Christie’s high-performance, powerful and affordable 3LCD projection solutions comprising the laser-illuminated DS Series and APS Series. For large format displays, A&L will carry Christie’s high-value Secure Series LCD panels ranging from 55 to 98-inch, designed specifically for secure-facility applications typically found in government, corporate and military environments. These include the TAA-compliant, non-RF Christie SUHD551-L, ​​SUHD651-L, SUHD751-P, and​​​ SUHD861-P, as well as the upcoming 98-inch LCD display.


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