Monday, November 28, 2022

Christie Lights Up China’s Huayi Brothers Movie Town

A movie-themed town in China’s Shandong province is wowing visitors with stunning projections using Christie 1DLP laser projectors during its night tourism experience project aimed at injecting more vibrancy and excitement to this popular venue.

Known as Huayi Brothers Movie Town, the filmmaking facility in Jinan city has a built-up area of more than 27,000 square meters and features buildings with architectural designs reminiscent of the late Qing Dynasty and early Chinese Republic era. In a move to raise its profile as a nighttime attraction, the movie town illuminated its iconic ancient-style city tower using 17 Christie D20WU-HS and D13WU2-HS laser projectors. They were installed and commissioned by Wincomn Technology, which also served as the general contractor of this major project. The magnificent projections are among the biggest highlights of this nighttime spectacular, which delivers a multi-sensory viewing experience for all visitors.

“This is a large-scale projection mapping show based on Huayi Brothers’ IP content, combined with local cultural elements and unique architectural features of the ancient city tower to create a mesmerizing and unprecedented night tourism experience,” said Tony Chen, general manager, Wincomn Technology. “We are pleased to be involved in this exciting project that utilises various technologies and special effects to extend visitors’ stay and develop Jinan’s night economy through the allure of film art and culture.”

April Qin, sales director for China, Enterprise, Christie, commented, “Huayi Brothers Movie Town in Jinan is a unique attraction that serves as the shooting site for films or TV series, and then transformed into a local landmark that charms visitors with the glamor of celebrity and showbiz. The night tour experience project is a brilliant initiative to bolster Jinan’s night tourism credentials, and we are delighted that our HS Series laser projectors have been deployed by Wincomn for this fascinating projection mapping show.”

The D20WU-HS and D13WU2-HS projectors are fitted in a projection booth overlooking the city tower to display a slew of visuals measuring 74 meters wide and 30 meters high. Wincomn had conducted a detailed field-of-view analysis to determine the architectural characteristics of the projection canvas to ensure that the imagery displayed on the various surfaces would exhibit a uniform and consistent look. A gauze screen was also installed over the city gate to ensure that the projections are free from distortion due to the hollow space around the gate.

Visitors are treated to an array of awe-inspiring visuals ranging from excerpts of blockbuster Chinese films to dynamic, lifelike images of flying cranes, soaring dragons, famous Buddhist grottoes, and relics of Longshan culture that dates back to the Neolithic period more than 3,000 years ago. Complemented by special effects that include laser lighting, smoke, fire spray, snowflakes and bubbles generated using advanced technology and environmentally friendly techniques, the impressive nighttime extravaganza has become a big hit since its recent debut.

Ranging in brightness levels from 7,000 to 20,000 lumens and resolutions including WUXGA, HD and 4K UHD, the Christie HS Series offers a powerful, reliable and cost-effective option for almost any high-use application. Equipped with Christie BoldColor Technology and setting benchmarks in color accuracy, image quality, and form factor, the HS Series pushes the envelope of what’s possible with 1DLP technology. They are the trusted choice for numerous large-scale cultural, entertainment, and tourism projects across China, including the Shanghai Astronomy Museum, Journey to the West theme park in Huai’an, Dreams of Fairy Mountain multimedia spectacle in Changdao, and Nanxun Old Town in Huzhou.

Visit www.christiedigital.com

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