Chunghwa’s Hami Video Picks Broadpeak for Ad Insertion

Chunghwa Telecom, one of the leading telecommunications operators in Taiwan, has partnered with Broadpeak to power new monetisation growth for its streaming service, Hami Video, harnessing Broadpeak’s server-side ad insertion (SSAI) solution via the broadpeak.io SaaS platform. Leveraging advanced dynamic ad insertion for the first time to elevate viewing experiences and increase ad revenue, the Taiwanese operator delivers coverage for live basketball matches and associated content with greater monetisation via its always-on, premium sports streaming channel.

Chunghwa Telecom serves over 3 million video streaming subscribers, offering a broad array of live and on-demand content, including premium international sports. With continued rights investments in premier live sports content, the market-leading operator required new and enhanced ad insertion capabilities to better monetize its growing OTT service, Hami Video, enabling greater ad revenues across a wide-ranging live sports and on-demand entertainment offering.

Chunghwa Telecom recognizes the importance of selecting new dynamic ad insertion technology to enhance monetisation capabilities and drive ad revenues while maximizing audience engagement. Broadpeak enabled a rapid time-to-market, allowing the service to go live within weeks with a flexible, easy-to-use SaaS solution.

Broadpeak is a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide. Its first-class SSAI solution seamlessly integrates ads into video content by stitching them directly into the video stream on the server side while enabling intelligent live ad replacement for greater ad value and personalisation. This approach improves ad delivery by avoiding ad blockers, ensuring smooth playback transitions, and allowing for dynamic, targeted advertising in real time — all driven by a cost-effective, flexible SaaS model enabled by the broadpeak.io cloud platform.

Alongside fast time-to-market, the cloud-based solution provided Chunghwa Telecom with effortless third-party integration via API-driven architecture, seamless interoperability within existing CDN and ad-tech environments. Driving efficiency and tackling source stream challenges, Broadpeak also implemented AI-driven tools to automatically detect ad breaks and insert the relevant SCTE-35 markers within video streams.

Jacques Le Mancq, President and CEO of Broadpeak, said: “Chunghwa Telecom is innovation-led and champions exceptional subscriber experiences. Market leaders like Chunghwa set a pioneering example of how operators can elevate their monetisation toolkit while bringing the best live sports and entertainment to rapidly growing audiences. We’re proud to support Chunghwa as it embarks on new periods of growth as the ultimate streaming platform for Taiwanese viewers.”

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