Saturday, December 3, 2022

Cornerpoint Studios Debut New Brand + New Content Technology

Cornerpoint Studios unveiled its new brand recently, while simultaneously disrupting the industry by using live 3D augmented graphics technology for the first time ever outside of broadcast environments in Australia, at the MBA Housing Awards during September, 2019.

Using 2D content produced in-house and 3D augmented virtual graphics (AVG) produced with Vizrt, Cornerpoint Studios utilised multi-display software to produce content usually only seen on high-end TV productions such as sporting matches, game shows, or global interest events.

The content production specialists at Cornerpoint Studios (CPS) have been working with the Master Builders Association of NSW since 1999, alongside the multi award-winning International Productions. In the midst of launching their own brand, Gavin Walters, Executive Producer, Cornerpoint Studios said it was business as usual and they were “more excited about promoting their clients’ brand than their own”.

“The CPS team managed the end-to-end pre, live, social and post production content elements for the MBA Housing Awards, including debuting never before used augmented 3D technology in this type of live, corporate event environment. Luckily we have a great client who we’ve worked with for 20 years, who trust us to produce the best content for them. They embraced the new technology and brand, and were once again thrilled with the result” said Mr Walters.

Adryan Daynes, Managing Director of Cornerpoint Studios and International Productions explains the brand development.

“The talent behind Cornerpoint Studios has grown to become one of Australia’s most experienced and reliable production teams. It was time to create a brand which better reflects the truly versatile work the team does outside of the International Productions banner with a diverse range of clients and agencies”

“The momentum of our content production has been extraordinary. With Gavin at the helm and the addition of Stephen Hogwood as Creative Director, Cornerpoint Studios has expanded the client base, offering and work beyond an internal division and in to a brand in its own right” said Mr Daynes.

Visit https://cornerpointstudios.com

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