Tuesday, April 23, 2024

Cricket Australia Boosts Fan Experience with Dalet AI-Driven Content Management

Dalet, a leading technology and service provider for media-rich organisations, has announced that Cricket Australia (CA) has chosen Dalet Flex to increase fan engagement, deliver more content for all its member clubs and leverage the power of AI to monetise their large historical archive.

CA is the national governing body for the game of cricket in Australia, responsible for curating and producing a growing range of cricket-related content. The move is part of its ongoing commitment to continue upgrading its media operations and providing a top-tier fan experience that truly resonates with cricket enthusiasts across the nation.

“A key element of Cricket Australia’s 2022-2027 Strategic Plan is to deliver brilliant experiences to our member clubs and their participants, with data and analytics as key enablers – something that can only be achieved by working with the right technology partners,” states Dan Allan, senior content manager, Broadcast, Cricket Australia. “The Dalet solution has enabled us to further upgrade our operations and reduce on-premises infrastructure. We have eliminated significant content duplication, which saves unnecessary storage, and regained control of our historical content. This is allowing our creative teams to focus on what they do best – deliver engaging content that unites and inspires everyone to love and play cricket.”

Cricket Australia was looking to replace its previous media asset management toolset, which had reached end-of-life. Increasing productivity and delivering higher volumes of content with their existing teams was also part of their strategy. With decades of irreplaceable archives, it was important for CA to preserve and reclaim the value of their historical library.

Following careful evaluation, CA settled on Dalet solutions which are used by other sports governing bodies, both in Australia, such as the Australian Football League and the National Rugby League, and worldwide (Italian Premier Football League, French Football League, and more).

PERTH, AUSTRALIA – NOVEMBER 27: The Scorchers celebrate with the WBBL 07 Champions trophy after winning the Women’s Big Bash League Final match between the Perth Scorchers and the Adelaide Strikers at Optus Stadium, on November 27, 2021, in Perth, Australia. (Photo by Paul Kane/Getty Images)

Powered by Dalet Flex and deployed on Microsoft Azure, the technology overhaul eliminates critical technical debt and operational drag, optimising Cricket Australia’s production and distribution workflows on a centralised, all-in-one solution for ingest, AI-driven asset management, transcoding and delivery.

With Dalet Flex, both archive and production content distributed across disparate storage locations has been aggregated into a central repository. This brings time and resource savings compared to CA’s previous archive workflow.

The Dalet Flex platform incorporates AI analysis from Dalet Media Cortex which will index both live and archived content for speech-to-text transcription, close caption generation, player face cataloguing and brand recognition for content monetisation. Automated workflows ensure relevant content is delivered to the right audiences across a range of platforms, including fast turnaround of live events’ highlights to Facebook, Twitter, YouTube, as well as Cricket Australia’s webpage. With a range of third-party integrations, such as live replays from EVS, Adobe Premiere Pro for editing, and Opta by Stats Perform for sports data import, the Dalet solution empowers CA’s creative teams to concentrate on producing high-value content.

“Dalet has extensive expertise helping sporting teams, leagues and federations – we know what matters to them and how ensuring their stakeholders and followers continue to enjoy historical archives is key,” says Ren Middleton, VP Sales – APAC at Dalet. “We have worked closely with Cricket Australia to deliver a solution that enhances productivity and accelerates time-to-market while opening the door to new revenue opportunities.”

Visit https://www.dalet.com/solutions/sports-teams-leagues-federations/

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