Public service broadcaster Doordarshan has launched a souvenir store on online shopping website Amazon India. A whole range of merchandise including T-shirts, coffee mugs and sippers with the tagline ‘I am in your DNA, I am your Doordarshan’ will now be available on the e-commerce platform.
The idea is to establish an even stronger relationship with viewers who have grown up on shows like Hum Log, Buniyaad, Ye Jo Hai Zindagi , Malgudi Days, Ramayana and Mahabharat in the 1980s and 90s, help them relive the nostalgia, introduce the memorabilia to younger viewers and re-establish the brand value of Doordarshan as the channel of India, a statement from the broadcaster said.
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