Sunday, April 21, 2024 Partners with Ideal Systems on SE Asian Cloud Platform

Ideal Systems Group, the Asia-based systems integrator for broadcast, cloud and professional audio visual, has selected cloud media processing service to provide VOD transcoding and packaging as part of Ideal’s Alice Platform-as-a-Service (PaaS) offering. A cloud-native Business Process Management (BPM), operations orchestration and integration framework, Alice is a development of Ideal’s cloud division, Ideal Media Works. The partnership with is targeted primarily to media companies in the Asia Pacific (APAC) region.

As broadcast manufacturers around the world move their technology to cloud-based systems, operators face the task of orchestrating multiple cloud-based products within a common technical and business framework. Ideal alleviates this pressure by integrating a host of capabilities onto the Alice PaaS, including editing, playout and storage. By joining the platform with Alice, Ideal’s customers in Southeast Asia can now access’s Emmy Award-winning file-based VOD processing technology as part of a fully integrated cloud-based workflow.

“ pioneered cloud media processing more than a decade ago, so it was the logical first choice for providing our media and broadcast clients with world-class video-on-demand processing services,” said Fintan Mc Kiernan, CEO at Ideal Systems SEA. “Many of the world’s tier-one media companies rely on for transcoding their high-value VOD assets, and our APAC customers now have access to these same capabilities, enabling true one-stop job orchestration.

Since its launch in 2008, has transcoded more than a billion videos and processed over one trillion API requests. Offering a robust set of VOD-focused microservices for file-based broadcast and OTT content delivery, the platform streamlines transcoding, packaging and video delivery to all mobile, desktop, IPTV and OTT devices. customers include industry leaders such as NBCUniversal, BBC, Peacock, WarnerMedia and Fox. microservices include broad I/O format support, adaptive bitrate and CableLabs® packaging, parallel chunk processing, Beamr content-adaptive bitrate (CABR) encoding, digital rights management, dynamic ad insertion, Nielsen watermarking, advanced audio, closed captioning and automated QC-as-a-service. Customers utilize an XML or JSON-based API to integrate the platform directly into their digital supply chain and gain access to content processing in many AWS and Azure cloud data centers around the world. The service ultimately allows customers to dynamically scale their video applications, support all popular video formats and accelerate time to market while eliminating expensive video infrastructure investments.

“Ideal System’s development of Alice, along with their growing team of media and cloud-savvy software engineers, is very exciting for media companies throughout Asia,” said Ben Morrell, director of Europe/Asia-Pacific sales at “Coupled with’s market-leading media processing technology, Alice will allow our joint customers to leverage the benefits of a PaaS solution coupled with the bespoke features required to gain a competitive edge in the Asia VOD market. It’s a thrill to bring to the region with a solutions-focused company such as Ideal.”


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