Australian streaming provider Fetch TV has added eight Free Ad-Supported Streaming TV (FAST) channels to the Fetch aggregation platform as a free inclusion for all users, with more to come.
The initial FAST channel line-up on Fetch includes Fail Army, Pet Collective, People Are Awesome, Nosey, Outdoor Channel, Insight TV, In Trouble, and In Wonder.
Whilst still relatively new to the Australian market, FAST channels are rapidly gaining popularity in other markets.
Fast channels combine many of the features of traditional TV viewing (branded linear channels, free, ad supported) with the efficiencies available via technology advances (IP delivery, targeted advertising). They complement traditional FTA channels, subscription channels and SVOD options, and target niche audiences with compelling content available free of charge.
Sam Hall, Chief Content and Commercial Officer at Fetch TV, says, “As a leading Australian aggregation platform, it is important that Fetch continues to grow our offering across both subscription and free content options. The introduction of FAST channels is the latest example of Fetch embracing innovation to deliver exceptional value and an ever growing selection of content to our customers, ensuring we live up to our brand promise of ‘All your entertainment, easy.”
Accessible from the TV Guide, all Fetch customers can now enjoy the additional channels, at no extra charge, on their TV and on the Fetch Mobi app.