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Sunday, July 21, 2024

Focusrite Announces Australia Direct

Audio technology brands Focusrite and Novation have a long and consistent history of sales in Australia, starting with Innovative Music and Novation more than 20 years ago. With the addition of Focusrite Pro and Sequential, Focusrite are delighted to announce the introduction of Focusrite Australia — a single focus for the distribution, marketing, and support of our brands locally.

“We are very excited to embark on this next phase of our investment into the Australian market” says Focusrite Group CEO Tim Carroll. “We are very fortunate to have a fantastic team in country who amongst them have over 50 years of experience leading success and strong growth in audio technology products. We would also like to thank our former distributor, Innovative Music, for all their support over the past 29 years as well as the amazing dealer network that have done a great job of representing all the group’s brands.”

Charles Tetaz, Vice President of Sales and Marketing for the region comments “Australia is home to some of the world’s greatest creatives and musicians. We share their passion and look forward to serving this vibrant community with Focusrite, Novation and Sequential products, from the bedroom to the stage.”

Australia Direct aims to offer focused customer service, as well as offer support and a more meaningful relationship with local artists and the Australian user community.


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