Australian broadcaster Network 10 partnered with Grabyo to evolve its digital, social and mobile content strategy throughout 2019, replacing SnappyTV in the process.
The partnership sees 10 utilise Grabyo’s leading cloud video platform to replicate its broadcast news content from programs such as The Project, Studio 10 and 10 News First, on social, in a social format and in real-time. Grabyo also allows 10 to broadcast live to Facebook and Periscope, including its breaking news updates and near-live news clips.
Elliot Renton, Senior Director and Head of APAC at Grabyo commented: “Today’s video audiences are watching most often across social media and online platforms, predominately using mobile devices. Network 10 has established itself as a leader in the Australian market by creating a meaningful content offering to reach these audiences. We’re proud to play a key role in the evolution of Network 10’s content strategy – the network goes beyond simply delivering content online, it is creating customized content for social, tailored for online audiences, available to watch anywhere, at any time. This is the future of video.”
Network 10’s head of social content, Kirsty Wilson added: “Our shows are noisy and our content leads conversations. It’s important for us to engage audiences off-platform quickly, easily and with a lot of flexibility. Our partnership with Grabyo is a valuable part of our video strategy as it allows us to efficiently share our content onto social and continue the conversation beyond linear broadcast.”
The network’s most popular clip, taken from an episode of Studio 10, was an interview with ‘the world’s most modified youth’, and explored body modification. The clip achieved almost five million views across Facebook and Twitter to date, generating over 42K engagements.
Its most popular broadcast was a live, uninterrupted interview from The Project news show, between journalist Waleed Aly and the Australian Prime Minister, Scott Morrison. The half-hour interview was broadcast to Facebook Live and achieved over 320,000 views and over 5000 engagements.