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Tuesday, June 25, 2024

Gravity Media Expands Partnership with Cricket Australia

Gravity Media, the provider of live creative production and media services, and Cricket Australia has confirmed an expanding broadcast and technology partnership to deliver coverage of cricket across FOX Sports, Kayo and the Cricket Network.

This summer of cricket will see Gravity Media in partnership with Cricket Australia criss-cross the country to broadcast 22 matches in the Marsh One Day Cup, 35 matches in the WBBL, WNCL Final, the Sheffield Shield Final, the Australia A v West Indies tour match in November and the GGXI v Pakistan Women’s Match in January.

Gravity Media’s partnership with Cricket Australia has expanded dramatically over the past five cricket seasons.

In 2017, Gravity Media’s first summer of cricket with Cricket Australia saw coverage of WBBL matches and today encompasses complete outside broadcasts for WBBL, Marsh One Day Cup, International Tour Matches and the Sheffield Shield Final.

Working closely with Cricket Australia and FOX Sports, Gravity Media will access its fleet of state-of-the-art high definition outside broadcast trucks, and new remote broadcast production technology to deliver in excess of 350 hours of coverage over the coming months.

According to Dan Allan, Content Manager Broadcast at Cricket Australia, “Over the past five seasons, Gravity Media have proved themselves to be an integral part of the Australian Summer of Cricket. The Gravity team have overseen the growth of WBBL to a full-season television broadcast product and delivered ever-increasing quality across all our domestic competitions. Cricket’s standing as Australia’s favourite sport owes a lot to the knowledge and dedication Gravity have demonstrated throughout, and we look forward to continuing our partnership into the future.”

Nigel Naseby, Business Development Manager at Gravity Media Australia, said: “All of us at Gravity Media Australia value our close working partnership with Cricket Australia. It is a significant technological and production crew commitment for Gravity Media across this summer. Working closely with Cricket Australia, we will continue to evolve and develop our all-screens coverage including the introduction of new broadcast technologies designed to deliver Cricket Australia and its broadcast partners a seamless and compelling coverage of cricket across the coming months.”


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