Monday, May 27, 2024

Gravity Media Provides Speciality Cameras for Cricket’s ‘The Hundred’

Gravity Media, the provider of complex live creative production and media services, has announced new camera technology designed and developed in Australia for the global coverage of this year’s The Hundred, the rapidly growing professional cricket franchise tournament created by the England and Wales Cricket Board.

Gravity Media Australia’s Globecam speciality camera unit is providing its ground-breaking HelmetCam to add further depth to the broadcast coverage across all matches in this year’s The Hundred which commences on 1 August.

HelmetCam will be mounted on the helmets of players in both the men’s and women’s tournaments in The Hundred.

The deployment of Gravity Media Australia’s HelmetCam in this year’s The Hundred builds on the role of Gravity Media Australia’s UmpireCam in this year’s Indian Premier League.

Following their successful deployment, HelmetCam and UmpireCam – high definition 1080i format lightweight cameras weighing only 75 grams and designed and developed in Australia – now form a key component of cricket coverage around the world.

Gravity Media Australia’s Globecam unit is renowned for creating ground-breaking, high-definition digital miniature live broadcast devices that entertain and engage viewers all over the world with footage captured from exciting new angles and perspectives.

Globecam is behind a number of world-first innovations, including speciality in-car camera technologies for the V8 Supercars Championship in Australia, the NetCam tennis solution, which has been used at all four Grand Slams since its launch in 2018, and the Live JockeyCam, which has been beaming horse racing images around Australia since 2019.

Globecam sporting applications now span tennis, cricket, rugby, motorsport, cycling, horse racing, golf, athletics and sailing.

According to Greg Littrich – Director, Operations at Gravity Media Australia, “Gravity Media Australia is proud to once again be entrusted with delivering our specialist camera technologies to add further depth and audience engagement for the global television coverage of The Hundred.

“We continue to evolve and develop our speciality cameras and are delighted that technology designed and developed in Australia now forms an integral component of coverage of sports around the world.

“We have long-term, strong and positive partnerships in the delivery of new and exciting developments in the coverage of cricket. The Hundred is a tremendous event and we are delighted to be playing a role in bringing fans closer to the action this season.”



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