Gravity Media has announced the renewal of its multi-year relationship with Stawell Gift Event Management to create and produce the complete broadcast production of the iconic Powercor Stawell Gift until 2031.
The Powercor Stawell Gift is one of the most iconic events on the athletics calendar, regularly reaching an audience of more than one million viewers. Recognised by World Athletics as Australia’s oldest and richest professional footrace, the event has captivated competitors and fans alike since its inaugural running in 1878.
The extension strengthens Gravity Media’s involvement with the historic race, building upon nine years of partnership delivering complete all-screens coverage.
Working with Stawell Gift Event Management, Gravity Media provided services for the recent running across the Easter weekend, with the iconic 120-metre handicap sprint broadcast on the Seven Network, additional race days on 7plus and highlights on Fox Sports. The team deployed state-of-the-art high-definition outside broadcast and production trucks coupled with SNG delivery, cellular and cloud-based technologies, in addition to unique race perspectives through 16 cameras, including a drone, super slow motion and, as a sign of continuous innovation, the introduction of a Gravity Media-designed specialty Refcam headset worn by the official firing the starter gun.
The Seven Network coverage of the 2026 Powercor Stawell Gift from the Northern Grampians region of Victoria saw Olympic gold medallist Sha’Carri Richardson clinch the title in a charge-through-the-field victory for the ages. The broadcast was hosted by Jason Richardson, with broadcast legend Bruce McAvaney leading the commentary alongside expert comments from Olympian Tamsyn Lewis and 2025 Stawell Gift winner Bree Rizzo.
The 2026 Powercor Stawell Gift highlighted Gravity Media’s capability to deliver complex, large-scale athletics broadcasts through technical expertise and deep knowledge of the sport. Working in strength with its partners, Gravity Media will continue to provide broadcast innovations for the Powercor Stawell Gift and operate at the scale that is expected of world-class athletics coverage.
Murray Emerson, Chair at Stawell Gift Event Management, said: “The Powercor Stawell Gift continues to evolve while honouring its rich history, and Gravity Media has been an important part of that journey. We are thrilled to renew our partnership and look forward to delivering an outstanding broadcast experience for athletes, spectators and viewers alike.”
Mike Purcell, Head of Production at Gravity Media in Australia, commented: “Gravity Media takes great pride in continuing our longstanding relationship with the Powercor Stawell Gift, showcasing the event’s treasured heritage and empowering narratives in collaboration with Stawell Gift Event Management.
“As athletics continues to surge in popularity across Australia, this renewed partnership reflects confidence in our proven ability to deliver world-class broadcast production consistently over the next five years.”
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