Anish Mehta, the former CEO of leading Asian animation studio Cosmos-Maya, has announced the launch of Animeta, an AI-based self-service creator tech platform aimed at creating and nurturing the untapped potential of the Asian digital-creator economy, through financial and analytical support.
Animeta is a Singapore-based creator tech company focused on creating and nurturing digital creators by helping them grow their communities and maximise their earnings across multiple social media platforms and customized brand solutions through the proprietary Animeta AI-based Self-Service Creator Tech platform. The company offers content creators financial investment, data analytics, business intelligence, content strategy, creative supervision, and brand, public relations, and social media expertise, in addition to data-driven, result-oriented, authentic brand campaigns.
Anish is known for changing the trajectory of the Indian animation business during his previous stint as the CEO of Cosmos-Maya. From championing the cause of building original Indian IPs at scale to building a YouTube network with over 90 million cumulative subscribers across 35 channels, the studio created many industry-firsts under Anish’s leadership and drew in global investors like KKR’s Emerald Media & TPG-backed NewQuest Capital Partners.
“India alone has around 755 million social media users and about 80 million content creators, of which less than 0.2% are able to monetise their content. Animeta aims to bridge this gap through its creator tech platform and be the enabler who empowers a vast majority of creators by increasing their monetization potential in order to bring about a meaningful change in their lives,” said Anish Mehta, Founder of Animeta.
Animeta’s founding investors include Rajesh Kamat, the managing director of KKR’s Asian Media & Entertainment Platform, Emerald Media, and Sameer Manchanda, a serial media entrepreneur.
“In the last few years, we’ve seen a shift that has put the spotlight on smart, commercially savvy content creators who’ve emerged as businesses to reckon with by themselves. Today, the global creator economy is worth more than 100 billion USD on the backs of social media users who’ve grown to an approximate 5 billion in 2023 alone. While the user base continues to increase rapidly, the revenues are estimated to increase at a staggering CAGR of 35% through 2024. I am excited to back Anish and his team on this journey,” said Rajesh Kamat.
“I am a true believer in content playing a very important role in today’s digital world. I am confident that Animeta will be a game changer for content creators and bring about the scalable transformation which is essential for the Indian creator economy,” added Sameer Manchanda.