Grass Valley, the provider of live production solutions, is pleased to announce that IBC 24, a prominent regional news channel based in Chhattisgarh & Madhya Pradesh, India, has chosen Grass Valley’s state-of-the-art end-to-end AMPP software-defined solution to modernise its broadcast infrastructure. The strategic upgrade is a core part of IBC 24’s relocation to a new, cutting-edge facility that underscores its commitment to delivering high-quality OTT and linear news content to its viewers.
Ravikant Mittal, Editor-in-Chief at IBC 24, explained that Grass Valley’s solutions, including AMPP, were selected to ensure the channel delivers the fastest and most reliable real-time news coverage to its viewers. “We are thrilled to collaborate with Grass Valley, renowned for their comprehensive solutions spanning from capture to delivery, including production, switching, content management, and playout. This partnership will enable us to enhance our service offerings and provide our clients with exceptional content powered by cutting-edge technology.”
The deal represents one of the largest implementations of Grass Valley’s AMPP in South Asia for a 24/7 news network. The comprehensive solution will support approximately 40 AMPP users and involve an additional 30 to 40 personnel in live production workflows, making it a significant milestone in the region’s media production landscape.
Included in the new deployment are the high-performance LDX 92 and LDX C92 cameras for superior image capture, the K Frame VXP video production switcher, Densité modular processing platform, and the Sirius Router with Multiviewer for efficient signal management. Additionally, Framelight X and Playout X will facilitate collaboration across distributed teams and enhance content delivery, ensuring IBC 24 maintains its competitive edge.
“This deal marks a pivotal moment for the channel as we modernise our infrastructure with state-of-the-art technology to support our current needs and position us to stay ahead in a rapidly evolving news industry,” said Dinesh Goel, Promoter at IBC 24. “The flexibility and scalability of Grass Valley’s solution perfectly align with our vision for the future and will enable us to enhance our leadership position in delivering timely, high-quality news content.”
AMPP offers a centralised repository for all media assets, and scales according to the organisation’s requirements for optimal resource use, providing browser-based editing that is accessible from anywhere. “The AMPP integration will revolutionise the channel’s operations by enhancing its workflow and enabling the team to create content of exceptional quality,” said Kishore Karmakar, assistant vice president IT at IBC 24.
“Grass Valley continues to lead with cutting-edge innovation and technology. Their LDX cameras stand out with advanced colour correction capabilities, offering creative control directly from an iPad, ensuring exceptional quality output,” commented Rakesh Patel, Technical Head at IBC 24. “The K Frame VXP video production switcher delivers full raster 4K, representing the best in its class. Additionally, the Sirius hybrid router, equipped with the AHP option, streamlines cabling requirements and allows for seamless management of facility signals.”
Adam Marshall, Grass Valley’s Chief Marketing Officer, concluded: “IBC 24 sought to accelerate editing timelines, overcome network sluggishness, and significantly improve its broadcast quality, particularly in studios equipped with extensive LED wall setups. Grass Valley’s solution is meticulously designed to address these challenges.
“This deal significantly strengthens Grass Valley’s presence in the regional news market in India and positions the company as a trusted partner across South Asia, opening new and exciting opportunities for growth and collaboration.”