Indosat Ooredoo Hutchison (IOH), with its vision to become the most preferred digital telco of Indonesia, has announced its strategic Content Delivery Network (CDN) partnership with Edgio, Inc. (formerly Limelight Networks, Inc.), the platform of choice to deliver unmatched speed, security and simplicity at the edge location. IOH is tapping into the power of Edgio’s industry leading global CDN services to provide its users with enhanced connectivity and streaming performance.
Indonesians consume more than 3.5 billion hours of over-the-top (OTT) content every month, thanks to widespread internet penetration and unfettered proliferation of online entertainment options over the past few years. While this growing appetite paints an extremely positive outlook for relevant sectors, it also resurfaces a pressing technical consideration for industry players to start taking their content delivery strategies seriously.
Commenting on the partnership, Sanjeev Rawat, Chief Digital Officer of Indosat Ooredoo Hutchison, said, “IOH is committed to deliver world-class digital experiences, connecting, and empowering every Indonesian. We are thrilled to extend our strategic partnership with global players, this time with Edgio. With their world-lowest latency CDN which is powered by over 300 global PoPs, a global capacity of more than 250Tbps, and a server that is monitored round the clock with built-in WAF, DDoS protections, TLS/SSL encryption, IOH users will not only be able to enjoy their content with minimal interruptions at the highest quality but also securely.”
Edgio will be working to further build on IOH’s CDN capabilities in Indonesia by opening up new Points of Presence (PoPs) in three of IOH’s data centres – located at Jakarta, Surabaya, and Medan. These hyperlocal PoPs will not only form part of Edgio’s existing footprint of over 300 PoPs globally, but also further expand the telecom provider’s coverage as well as facilitate a leapfrog in performance. As a result of this partnership, IOH customers can enjoy faster loading speed with smooth, low-latency, and secure content streaming services, empowering the telecommunication provider to better serve its users amidst spiking online content consumption from an increasingly digital-savvy population. This will also impact on better experience of IOH’s customer in accessing the different type of content through cellular or Fixed connectivity as well as content owners in providing various applications and contents in the Cloud.
“With delivery speed becoming an increasingly important determinant of satisfaction for consumers, the quality of CDNs have never been more important for companies, particularly telecommunication providers,” said Edwin Koh, Regional Director, SEA at Edgio. “We are confident that Edgio’s extensive experience in delivering the best experiences for the world’s leading brands will prove beneficial to IOH, enabling them to realise their vision of becoming the most preferred digital telco of Indonesia with a marvellous experience. This partnership reinforces our commitment to growing the Edgio business in Indonesia and helps further strengthen our presence in the region.”