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Infosys Creates Immersive Experiences for Australian Open Tennis

As the official Digital Innovation Partner of the Australian Open, Infosys has launched a series of big data and analytics, artificial intelligence as well as virtual reality (VR) and augmented reality (AR) based experiences in Melbourne Park and on AO website. This is the first year of a three year strategic partnership that was announced in September 2018.


Leveraging its expertise in emerging technologies, Infosys is helping Tennis Australia transform the experiences for fans, players, coaches and the entire tennis community at this year’s Australian Open.


By visiting an Infosys Fan Zone, Australian Open fans have the opportunity to play against the greatest tennis players in the world on a virtual Rod Laver Arena, watch the Australian Open live from on court via a VR headset, and shop for Australian Open merchandise and clothing, all using virtual reality and augmented reality technology at the Official AO Virtual Reality Store.


Fans at home and on-site can also engage with matches in new and unique ways through the use of Match Beats. Match Beats is a refreshed way for fans to look at live tennis scores, akin to musical notes of a match. These insights let fans understand how the match flowed, where the ups and downs were, and where players were serving better and returning better. On top of this, Infosys AI Clips are a recap video of matches showing key highlights in near-real-time, shared on social media.  


Andrew Groth, Senior Vice President Australia New Zealand, Infosys, says, “Tennis is something that should be experienced, not just watched. We’re thrilled to be partnering with such an iconic Australian event and a global grand slam, using our digital innovation expertise  to create immersive and engaging experiences for the millions of people who watch, attend and play at the Australian Open.”



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