Tuesday, April 23, 2024

Irdeto, Mediatech to Deploy multi-DRM for RTHK Streaming Platforms

Irdeto, the specialist in digital platform cybersecurity, and Hong Kong-based systems integrator Mediatech, have announced that Radio Television Hong Kong (RTHK), Hong Kong’s biggest free-to-air public broadcaster, has selected Irdeto Control as its multi-DRM solution for all of its video streaming platforms. With Irdeto Control, RTHK will be able to protect its premium video content and confidently scale its streaming services while offering an unmatched user experience.

At a time when consumer appetite for streaming content continues to grow, broadcasters have been exploring how to enhance their streaming platforms to attract a wider audience and grow their customer base. RTHK is investing in premium content from global content providers to strengthen its position against other pay-TV operators and streaming video providers in Hong Kong. Irdeto Control’s multi-DRM service and features, such as Geo Blocking and VPN Detection, will protect and prevent its content investments from being pirated.

“We are honoured to have been selected by RTHK for their multi-DRM solution. Consumer appetite for streaming video content and heavy competition from local and global players show no signs of slowing down. Free-to-air broadcasters like RTHK need to have the peace of mind that their video content is secured and available so they can focus on delivering a compelling proposition to their viewers,” said Andrew Bunten, COO for Video Entertainment at Irdeto.

On the partnership with Mediatech, he added, “Mediatech is one of the most professional businesses in the video entertainment industry in Hong Kong and APAC. Their market knowledge combined with our business enabling solutions is a hard-to-beat partnership in the region.”

Raymond Mo, Mediatech’s founder and Managing Director, commented on this opportunity, stating, “We are excited about our partnership with Irdeto. They are the leading security player with a suite of advanced products for broadcasters, pay-TV operators, and content owners that goes beyond security and cuts across broadcast and streaming solutions. Their trusted and flexible technology, rich culture, and expertise in security makes them an ideal partner as we help our customers bridge the transitions in an ever-changing industry. We look forward to growing this partnership and building on our success at RTHK.”

“Hong Kong’s consumers are very quality conscious,” said the project leader at RTHK. “Our investment in premium content and deployment of Irdeto Control will enable us to boost our competitive position and replicate our free-to-air broadcast market success in the video streaming market. Irdeto’s 50+ years in video security, Irdeto Control’s global recognition as the most powerful multi-DRM solution in the market, best-in-the-industry SLAs, and Irdeto Hosted Widevine Service gives us the confidence to scale our streaming video service reliably and securely while offering an unmatched user experience.”

Visit https://www.irdeto.com

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