janda Productions, owners of November’s annual New Zealand Television Awards, has partnered with Grabyo to increase the social reach of its 2019 awards show with real-time video and influencer syndication.
janda will use Grabyo’s browser-based video production platform to clip, edit and share video clips from the Huawei Mate30 Pro New Zealand Television Awards to social media in moments. By providing live social video updates, janda will ensure the awards can be accessed from anywhere in the world by increasingly mobile-centric audiences.
The production company will increase exposure for event sponsors and raise awareness of the event with branded video bumpers, automatically added to clips distributed through Grabyo.
janda will also raise awareness of the awards by leveraging the social reach of New Zealand’s finest television talent who will be in attendance.
Once clips are created using Grabyo, janda will share relevant branded clips with high-profile influencers at the event and encourage them to distribute across their own channels. By tapping into the social networks of actors, directors, and producers across New Zealand’s TV industry, janda is able to reach a highly targeted audience with tailored video content.
Andy Dowding, Co-founder and Director of janda Productions, comments: “The Huawei Mate30 Pro New Zealand Television Awards is a huge night for the local media industry. The awards have grown each year in popularity and we want to make sure the night is enjoyed by as many people as possible. This is why we will be creating more content for our channels than ever before, as well as sharing content with the faces of TV in New Zealand – to make sure everyone can celebrate the achievements of this fantastic industry.”
Elliot Renton, Head of APAC at Grabyo, added: “We’re excited to help janda Productions enhance the digital content offering of the Huawei Mate30 Pro New Zealand Television Awards. janda is a market-leader, and combining its expertise with the power of Grabyo’s platform will result in something special for New Zealand’s TV industry. This partnership will allow janda to connect to social audiences with quality content.”
janda Productions will use Grabyo’s Studio platform to clip, edit and distribute content to its social channels in real-time. Grabyo Studio is accessed through a web browser, only requiring a laptop and internet connection to use. The platform’s intuitive tools reduce the cost and complexity of digital video production and distribution to all major mobile, social and online video platforms.