New Zealand’s SVOD market will see a shift come July 7 as a result of the merger between Lightbox and Neon.
Ricki Taiaroa, who is heading up the joining of the brands says, “Neon and Lightbox have come into their own during lockdown. We’ve been pleased to see good growth from customers streaming binge-worthy TV series and movies from the safety of their bubbles. This has set us up well to unite the two platforms under the new Neon brand and bring our customers the great content they deserve.”
“We’ve been talking with both sets of Lightbox and Neon customers, and reaching out into the wider community, to understand what they would like to see. Now we’re working hard to bring together the best parts of both. We’re looking forward to seeing how New Zealand reacts when we launch new Neon on July 7. There’s going to be so much content in one place for only $13.95 per month.”
Neon customers will have access to Lightbox’s best shows and series and Lightbox customers will be able to enjoy great Neon shows, series and selected movies from 7 July.
The Neon streaming platform has been enhanced taking some of best features of Lightbox and making it easier to use and also more robust. New features have been added such as downloads, and Lightbox customers will now be able to watch movies and download Box Office releases – which they were unable to do previously.
The switch over will take a few weeks to finalise in the background. As the team gets closer to July 7, all customers will be sent simple instructions for what to do when the changeover takes effect. For the most part it will involve downloading or refreshing the Neon app on a smartphone, tablet or smart TV.