KC Global Media is a global multi-media company with headquarters in Los Angeles and regional offices in Singapore, Taipei, Kuala Lumpur, Seoul and Beijing. Following the expansion of the company’s distribution arm, KC Global Media Distribution, and the growth of its global content offerings, the company identified the need for a dedicated screening platform. To meet this demand, they turned to Silver Trak Digital and its award-winning Media Room Connect solution.
Vice President, Revenue & Head of Content Sales for KC Global Media Distribution, Bonnie Wiryani explained, “We were looking for a dedicated and secure screening platform and Silver Trak Digital proposed their Media Room Connect solution. The portal provides a custom domain within a fully KC Global-branded environment, featuring our logos and brand colours, giving us full control over content curation and management. At the same time, Silver Trak Digital handles all backend technology and infrastructure, including robust security and delivery. The Media Room Connect solution resonated immediately with us.”
Karlz Varma, VP of Business Development at Silver Trak Digital added, “We are proud to support KC Global Media in accelerating their distribution strategy through Media Room Connect. By centralising their screening workflows into one secure, branded environment, we’re helping to reduce duplication of effort and eliminate the use of unsecured links, multiple screener versions and presentation decks like PowerPoints. This not only streamlines operations but also strengthens trust with producers and speeds up decision-making by ensuring full-length screeners are watched promptly. Ultimately, it’s about making distribution smarter, faster and more secure so KC Global Media can stay focused on growing their business.”
KC Global Media had a clear and comprehensive set of requirements for Media Room Connect. The solution needed to provide a fully branded portal to showcase full-length screeners, artwork, synopses and licensing details, all within a secure screening environment to protect pre-release and licensed content. In addition, user analytics and tracking were essential to gain insights into buyer engagement and interest.
Media Room Connect also had to be a cost-effective solution without compromising on quality or performance, with a customisable UI to reflect KC Global Media’s branding and content categories.
It also needed to be installed and deployed quickly to align with KC Global Media’s tight launch timeline.
Wiryani continued, “Media Room Connect delivered a secure screening room portal that met KC Global Media’s needs on multiple fronts. The platform enables our team to easily aggregate screeners from global content partners and producers and curate them into a fully branded KC Global Media website. The interface supports customisable content presentation, including prioritising titles on the homepage and featuring promotional banners – all designed to align with KC Global Media’s brand identity.”
Security is a top priority for KC Global Media and Media Room Connect is equipped with studio-grade DRM, automated dynamic watermarking and individual user tracking, providing full confidence when sharing sensitive or pre-release content.
The platform’s dynamic watermarking technology eliminates the need to burn watermarks into the video manually, removing a traditional step in the workflow while maintaining full traceability and protection of content.
Wiryani added, “We required a solution deployable within a month and Silver Trak Digital rapidly mobilised a dedicated team to meet this tight timeline. They delivered a secure, cost-effective and flexible platform ready for launch without compromise. As a result, we very much benefited from the flexibility and professionalism of the Silver Trak team and the Media Room Connect platform.”
When engaging with potential buyers, KC Global Media sends out secure screening links, protected by DRM and individual watermarking, ensuring only intended recipients access the material. They also rely on viewer analytics to track engagement providing valuable insights into which titles resonate most and where interest is coming from. The workflow is straightforward, user-friendly and efficient.
Wiryani concluded, “With Media Room Connect, it is now easier to showcase our catalogue through the screening portal where buyers can conveniently access media kits, the show materials, trailers and screeners all in one secure place. It’s a seamless experience that eliminates the need to send unsecured links and our customers find it very easy to use and sign up.
We’re also gaining significant credibility from producers who are highly protective of their content. Media Room Connect, with its watermark features and customisable tools for selective viewing, has raised the bar in terms of security and standards for the licensors we work with.”
Today, Media Room Connect powers KC Global Media’s content distribution securely, supporting pre-release, post-release screenings, collecting viewer analytics, and enabling global screeners to be uploaded and curated effortlessly, all within a cost-effective and scalable solution tailored to their needs.
Visit https://www.silvertrak.com.au and https://www.mediaroom.com.au
