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Layercake Powers New Streaming Era for QLD Rugby League is Queensland Rugby League’s OTT streaming platform and QRL’s home for broadcasting and livestreaming. is a subscription service where users can purchase a weekly, monthly, or annual subscription, granting them unlimited access to the platform. Some feature game content is also free-to-view for users who sign up to use the platform. Every game of every state-wide competition – including the flagship Hostplus Cup – is streamed live and on demand on, as well as select regional and community content.

Layercake, together with partner DoubleTake Sports delivered an end-to-end streaming operation for QRL. DoubleTake Sports managed the master control room and production while Layercake provided the technical solution and wider OTT platform offering. now represents a high-quality, cost-effective streaming platform that brings together leading technologies, vendors and production solutions to deliver unparalleled performance and reliability to QRL. was born out of a need to satisfy the strong demand from fans for more games available to watch live and on demand (replay). In response, QRL engaged Layercake to replace the legacy version of OTT platform together with DoubleTake Sports to deliver the production and MCR services. Together, Layercake and DoubleTake Sports provide a powerful, end-to-end managed service for the delivery of this critical project for the QRL.

Layercake was selected based on its extensive experience working with sporting codes and track-record of delivering cost-effective solutions, on-time and within budget. The solution needed to be reliable, cost-effective and delivered within a very tight timeframe (1 month), ahead of the start of the 2024 competition.

The new solution for also needed to have additional functionality including subscription tracking and user metrics, commercialisation of assets, integration with existing partners and technology, and asset migration.

Layercake’s Media Orchestration and Automation Platform, Streamcake forms the backbone of Streamcake delivers cost-effective streaming solutions using a unique approach that enables clients to ‘BYO’ their own infrastructure and tailor their media workflows. Smart and seamless, Streamcake has enabled live and video-on-demand streaming of the QRL competitions via AWS media services. Streamcake can also integrate and automate other media services, infrastructure and platforms.

“Layercake led the development of the new with technical and operational excellence, working with multiple stakeholders, resulting in the deployment of a rich and functional on-screen product in a very compressed timeline. Their work has supported and enabled the successful production delivery by the DoubleTake Sports team, allowing the efficient and effective management of multiple production tools and processes, resulting in a highly successful launch of a critical strategic program for the QRL,” said Robert Matthews, Managing Director of DoubleTake Sports.

To complete the solution, Layercake enlisted Enveu, the global provider of specialised OTT solutions to deliver the user experience platform, player and subscription offering that manages the fan/viewer user experience. Streamcake manages the automation of production and infrastructure going upstream into specific workflows, while pushing the data to Enveu, to manage the playout platform, user experience and device platform of

“Through our collaboration with Layercake, Enveu has not only elevated’s live streaming experience but has set a new standard for immersive viewer engagement. Together, we’ve crafted a seamless user experience platform that ensures every moment resonates with our audience, reaffirming Enveu’s commitment to top-notch OTT solutions,” said Shalabh Agarwal, Founder and CEO at Enveu.

More than 200 games from the six QRL statewide competitions and representative games have been streamed to so far with an estimated 450 games planned to be streamed in the 2024 season. Each weekend multiple concurrent live streams are orchestrated and automated via Streamcake. Schedules are ingested via a Stats fixture integration enabling automated match details publishing through to Enveu and available for users to watch

“We needed a partner that had an established track record for quality and timely deliverables. From the outset, we knew that Layercake was the partner for us. They really are the subject matter experts when it comes to sport, video, production, digital publishing and distribution. Despite our very tight launch deadline, we knew we were in safe hands. Layercake seamlessly delivered a superior technology solution in Streamcake, the best automated streaming solution we have seen on the market. This is an outstanding result for Queensland Rugby League, which now has a cutting-edge platform, in that gives us direct access to important data and additional revenue opportunities. Layercake has been instrumental in the successful delivery of and we look forward to our ongoing partnership,” said Tom Mitchell, Senior Content and Broadcast Manager, Queensland Rugby League.


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