Friday, April 19, 2024

LiSTNR Signs Audio Partnership with LA Rams NFL Team

Audio platform LiSTNR has announced an audio first partnership in Australia with the famed American NFL team, the Los Angeles Rams, to bring Aussie and expat fans live coverage of every play, every touchdown, and every exhilarating moment from the LA Rams’ 2023/2024 NFL season.

In addition to offering live broadcasts of the LA Rams’ games, LiSTNR will offer LA Rams fans an extra dose of premium content, by featuring two hit podcasts produced by the LA Rams including Between the Horns and Rams Revealed, allowing fans to stay up to date with insightful commentary, behind-the-scenes stories, and expert analysis.

Between the Horns is a weekly, in-season podcast, that is the go-to source for Rams fans looking to get the latest news on the team, while Rams Revealed is hosted by ‘voice of the Rams’ and sports broadcaster J.B. Long as he sits down with Rams players each week.

The LA Rams, based in Los Angeles, California are a team with a history spanning nearly 90 years. The team has made four Super Bowls appearances, winning two of them, following the 1999 and 2021 seasons.

The team’s history is filled with legendary performances and players. Numerous former Rams have been inducted into the Pro Football Hall of Fame, the league’s most prestigious honour. Among them are players such as Merlin Olsen, Deacon Jones, Marshall Faulk, Kurt Warner, and Isaac Bruce.

Under the new partnership, LiSTNR will take a direct feed from the team’s Los Angeles flagship radio station, ESPN LA 710 AM for each LA Rams game, where fans can hear the call of play-by-play from announcer J.B. Long, analyst Maurice Jones-Drew, and sideline reporter D’Marco Farr.

“LiSTNR is quickly becoming the home of premium audio sport content in Australia and the LA Rams is an exciting addition in this Australian audio first. There are an estimated 1.5 million NFL fans in Australia and the 2023 Super Bowl reached almost 1.7 million Australians, demonstrating that NFL has a growing fan base here. Being able to offer our listeners all the live action and two podcasts from the LA Rams is a fantastic coup for not only the local fan base but all sports fans to hear all the excitement that NFL brings,” SCA Head of Sports Content, Ewan Giles, said.

LA Rams Head of International and Special Projects, Stephanie Cheng, said: “We look forward to reaching Rams fans across Australia for gameday and premium podcast content through our partnership with LiSTNR. The LiSTNR platform provides great connection to a sports audience and we are excited to provide listeners and fans with the opportunity to tune into our LA announcers, unique insider insights via our podcasts, and great analysis throughout the season.”

The first LA Rams game will be heard Monday 11 September at 6.25am AEST as the team battles the Seattle Seahawks. The Rams playing schedule is here.

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