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Thursday, June 20, 2024

Magna Systems and EVS See Opportunities in ANZ

As a result of EVS strategically expanding its global footprint by purchasing Axon, the acquisition has not only positioned EVS as able to provide a comprehensive modern media infrastructure solution, but has also sparked significant interest across the A/NZ region from Magna Systems’ customers.

Magna’s group sales and marketing manager, Paul Maroni, said, “We are delighted to be in solid partnership with EVS across A/NZ EVS very much see Magna’s value in the procurement chain and how we represent and support their products across the group with our depth of experience and technical knowledge of EVS Media Infrastructure products. The entire Magna group is very happy that a strong broadcast focused company like EVS has purchased AXON as the EVS Media Infrastructure product line-up will further strengthen now that it’s all under the EVS banner. We are particularly pleased that the EVS Score Master SDN Orchestration will be fully integrated in to Cerebrum broadcast control system (BCS) for a tightly integrated BCS/SDN solution and have had significant interest from the market in EVS solutions as a result.”

Magna has enjoyed considerable success being Axon’s partner in the Asia Pacific region as many of its clients embraced Axon’s Cerebrum control and monitoring system and Neuron network attached processing platform and the company now officially represents the newly renamed EVS Media Infrastructure Solutions which incorporates Axon into its product portfolio.

EVS SVP APAC, Olivier Heurteaux, added, “We cannot overstate the importance of our partnership with Magna in winning all of the recent Media Infrastructure projects in Australia and NZ including the ground-breaking MediaHub Australia MCR IP upgrade. Magna is now able to offer EVS media infrastructure’s combined Cerebrum control, IP processing and Multiviewers and these solutions perfectly complement their proven strong technology leadership and approach in A/NZ. Magna also have an outstanding reputation for delivering projects in the region and they are an ideal fit for EVS moving forward as we enjoy excellent cooperation between our organisations and a very similar approach to customer service and values which always leads to delivering very high-quality solutions.”

Magna Systems group CEO Matthew Clemesha said, “By acquiring Axon EVS complete their tool kit and provide an end to end IP production solution that includes the ultra-powerful Cerebrum broadcast control system. Magna Systems has assisted media companies with building their infrastructure for over 50 years and with the move to IP our policy of only bringing together best-of -breed products, such as EVS Media Infrastructure products, guarantees that every solution will exceed expectations in efficiency, performance and workflow. Ours is a truly a ground-breaking partnership and very positive and welcome news for our industry, particularly during such challenging times.”


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