Magnite one of the world’s largest independent sell side advertising platforms, has announced a collaboration with Samsung Ads, a leading provider of advanced TV advertising powered by the largest global source of TV data. This will allow marketers to add Samsung CTV inventory to their programmatic media buy, which includes Samsung’s free ad-supported streaming service Samsung TV Plus. Magnite already works with Samsung Ads in the US, EMEA, LATAM, and India.
Samsung TV Plus, which launched in Australia in November 2020, offers an internet-based TV experience to consumers with instant access to a wide range of exciting and premium content across news, sports, music, movies, entertainment and more. Samsung Smart TV users in Australia can access 69 free live TV channels, with the channel list growing monthly. Advertisers in Australia will have programmatic access to Samsung connected TV (CTV) inventory on Samsung’s premium ad-supported video on demand (AVOD) service.
Connected TV is one of the fastest growing mediums in Australia, with 11.9 million Australians having viewed internet content on a TV screen while over 8.6 million Australians do so daily, an 18% increase in viewership year–on-year. With consumption on the rise, online video advertising expenditure has also increased, with programmatic confirmed as the preferred buying method for content publishers’ video inventory according to the most recent IAB Australia Online Advertising Expenditure Report.
James Young, Managing Director of Australia at Magnite said: “Programmatic CTV supply in Australia continues to grow at a rapid pace and Samsung will deliver a wider audience reach for buyers. We are delighted Samsung has selected Magnite to deliver a best-in-class advertising experience for their Samsung TV Plus product.”
Alexander Spurzem, General Manager for Samsung Ads Australia said: “CTV has generally made TV advertising more accessible, affordable and accountable for advertisers, programmatic takes that one step further making it easier for advertisers to buy. The collaboration with Magnite will unlock programmatic inventory for advertisers on Samsung TV Plus and help fuel growth of CTV in the market.”